#USA #Las Vegas #AI Storage #Lexar #Argentina Team

Lexar's 30th Anniversary: A New Era of Innovation and Partnership

As Lexar celebrates its 30th anniversary, the brand reflects on three decades of innovation, engineering excellence, and reliable performance. Established since 1996, Lexar has transformed from a pioneer of memory card standards into a global brand that influences the workflows of creators, gamers, professionals, and next-generation smart devices.

Looking Towards the Future

Stepping into 2026, Lexar aims to continue meeting the evolving needs of users while preparing for a future shaped by AI-compatible workflows, mobility, and real-time data. The foundation of Lexar's success is built on three core values: Professionalism, Innovation, and Service. These values have driven the company to create storage solutions that adapt to the demands of photographers, filmmakers, gamers, and mobile creators.

Professionalism

Since the establishment of the CF card speed standard in 1996, Lexar has been pushing the limits of memory card technology. The Lexar Professional CFexpress 4.0 Type B Card DIAMOND Series exemplifies this leadership with sustained performance for high-end cinema, high-speed capture, and next-generation 8K workflows.

Innovation

Technological advancements have defined Lexar's journey from the start, continually pushing industry boundaries. Lexar introduced the world’s first professional workflow solution, the first fully metal SD card, the Lexar ARMOR GOLD SDXC™ UHS-II, and the first 1TB microSD Express card, the Lexar PLAY PRO microSDXC Express.

Service

Lexar recognizes that storage is about more than hardware; it’s a complete and reliable solution. With tools like the Lexar app and comprehensive customer support, Lexar assists users in protecting, managing, and preserving their most important work and memories.

CES 2026: Showcasing Leading Products

These principles are reflected in the flagship products presented at CES 2026—solutions refined by continuous user feedback and adapting to changing usage patterns, all while leveraging Lexar's long-standing technical expertise. The showcased products include:

• - Lexar Professional SILVER PLUS microSDXC: The world's fastest UHS-I microSD card, offering speeds up to 255 MB/s read and 180 MB/s write, suitable for 4K video recording and improved durability—ideal for drones and action cameras.

• - Lexar PLAY X PCIe 4.0 NVMe SSD: Achieving read speeds of up to 7400 MB/s and write speeds of 6500 MB/s, designed for gaming, content creation, and high-performance workflows.

• - Lexar TouchLock Portable SSD: A portable SSD with dual NFC encryption, featuring NFC authentication and AES 128-bit hardware encryption. Users can “tap to unlock” secure storage zones using a smartphone, combined with automatic photo backup.

• - Lexar Air Portable SSD: A sleek, ultra-lightweight portable storage solution weighing only 17 grams, equipped with automatic backup via the Lexar app, designed for creators and mobile users needing fast and seamless storage solutions.

Together, these products solidify Lexar's leadership in offering reliable, high-performance storage adapted to varied workflows—from action content capture to high-speed gaming and everyday mobile creation.

The AI Storage Core: Technological Leadership

As AI transitions from cloud to local environments, next-generation devices—from AI PCs and gaming systems to imaging tools and robotic equipment—are imposing unprecedented storage demands. Such workloads require higher sustained performance, enhanced reliability for critical operations, and greater flexibility for mobile and distributed AI workflows.

In response, Lexar introduces the AI Storage Core—a new storage foundation built on three pillars: performance, reliability, and flexibility, marking the start of the era of AI storage for consumers. Under this framework, Lexar will launch three AI-grade storage products:

• - AI-Grade SSD: Designed for AI PCs and high-performance computing workloads.
• - AI-Grade Storage Stick: This device allows instant storage expansion for next-gen PCs with integrated extension interfaces; users simply plug in the device to increase capacity.
• - AI-Grade Card: Specifically designed for 8K AI imaging, sensor fusion, and real-time local analysis.

These initial offerings signify the pioneering phase of the AI Storage Core, with Lexar planning to extend this platform to AI gaming, imaging, smart robotics, and next-generation automotive systems.

A Global Partnership

Lexar's forward-thinking vision also encompasses its global partnership with the Argentina national football team as its worldwide storage partner. This collaboration is rooted in shared values of leadership, professionalism, and global impact, resonating with the legacy of the team, which parallels Lexar's three-decade journey of pushing industry limits and delivering reliable, high-performance storage solutions.

To celebrate this partnership, Lexar will launch special editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD in the first half of 2026. These products are designed to empower fans, creators, and professionals to capture and preserve meaningful moments. Both brands inspire global audiences—one through the unifying power of football and the other through technology that enables creators, players, and professionals worldwide to excel.

Visitors can experience Lexar's complete range at CES, booth #20234, Central Hall, Las Vegas Convention Center, from January 6 to 9, 2026. For further information, visit lexar.com or follow us on social media platforms like Instagram, Twitter, Facebook, YouTube, or LinkedIn.

About Lexar

For three decades, Lexar has been a globally recognized brand for reliable memory solutions. Its award-winning range includes memory cards, USB drives, card readers, SSDs, and DRAM modules, catering to all needs.