#Japan #Osaka #Pasona CCH Sound #Cartilage Conduction #Hearing Accessibility

Exploring the Launch of Pasona CCH Sound

On June 1, 2026, Pasona Group announced the establishment of Pasona CCH Sound, a company dedicated to the development and distribution of cutting-edge audio technology utilizing the patented cartilage conduction method. This innovative technique, which serves as a third pathway for hearing, aims to provide enhanced auditory experiences while promoting greater accessibility to sound for individuals with hearing difficulties. The inception of this company is part of a larger vision rooted in the experiences and insights gained during the 2025 World Expo in Osaka.

The Vision Behind Pasona CCH Sound

Pasona Group, headquartered in Chiyoda, Tokyo, under the leadership of Chairman and CEO Hirotaka Wakamoto, plans to leverage its resources and networks to enhance social outreach through the application of cartilage conduction technology. This technology was notably showcased during the Expo at the Pasona Natureverse pavilion, where its benefits were highlighted in making sound more accessible to the public.

With projections indicating that approximately 14.3 million people in Japan suffer from hearing loss, representing around 10% of the population, the need for innovative solutions is critical. This demographic primarily includes an aging population facing age-related hearing loss, as well as younger individuals whose hearing is at risk due to prolonged exposure to loud music through earphones.

Understanding Cartilage Conduction Technology

At the forefront of this initiative is cartilage conduction technology, which offers a unique and effective way to transmit sound. Unlike traditional hearing devices, cartilage conduction earbuds allow users to listen to sound without plugging their ears. The earbuds rest gently near the cartilage of the ear, enabling users to perceive ambient sounds while still enjoying audio content. This design minimizes discomfort during extended use and promotes a more natural auditory environment.

Moreover, the sphere-like structure of these earbuds, free from holes and grooves, allows for easy sanitization and efficient use across various public institutions such as local government offices and financial institutions—over 3,500 outlets nationwide are already utilizing this technology.

Expanding Opportunities via Partnerships

Pasona Group's relationship with CCH Sound was notably strengthened after the latter secured the Grand Prize at the AWAJI Well-being Business Contest 2022. Furthermore, Pasona has begun collaborating with Emeritus Professor Hiroshi Hosoi from Nara Medical University, who first discovered and named cartilage conduction in 2004. Their collective efforts are set to play a significant role in the dissemination of this technology throughout Japan.

During the Osaka Expo, staff and attendants at the Pasona pavilion incorporated cartilage conduction technology into their communications, thus demonstrating its versatile applications. This move not only enhances operational efficiency but further showcases the potential this technology holds for improving interactions within various sectors, including tourism, welfare, and security.

Pasona CCH Sound aims to bridge the gap in auditory accessibility as it continues to develop and perfect its products alongside offering consulting services related to cartilage conduction. By doing so, it hopes to contribute to the realization of a society where technology coexists harmoniously with nature and fosters connections imbued with compassion.

The Path Ahead

Looking toward the future, Pasona Group is committed to advancing the accessibility of cartilage conduction technology nationwide. The goal is not only to provide innovative products but also to create an inclusive environment where everyone can access voice information comfortably. The long-term vision aligns with the ethos of promoting well-being and ensuring that technological advancements equitably benefit all segments of the population.

Through concerted efforts in product development and enhancing user experience, Pasona CCH Sound endeavors to be a pivotal force in the transformation of auditory accessibility in Japan. As this promising venture unfolds, it will undoubtedly contribute to a more inclusive and harmonious auditory landscape for all individuals, regardless of their hearing abilities.

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Company Overview of Pasona CCH Sound

• - Company Name: Pasona CCH Sound Inc.
• - Location: 2nd Floor, MetLife Hommachi Square, 2-5-7 Honmachi, Chuo-ku, Osaka 541-0053, Japan.
• - Founded: October 2019 (Company name change effective June 1, 2026)
• - CEO: Makoto Ito
• - Business Areas: Development, production, and sale of cartilage conduction transducers and audio equipment; consulting for cartilage conduction projects; granting of patent licenses, etc.

As we move forward, the initiatives introduced by Pasona CCH Sound will play a vital role in crafting a future where hearing technology is not just advanced, but genuinely accessible for all.