#USA #Los Angeles #ANUA #Kendall Jenner #PDRN Collagen

Anua Appoints Kendall Jenner as Their First-Ever Global Brand Ambassador

On June 2, 2026, Anua, the Korean skincare brand that has made significant strides in the U.S. beauty retail market, announced the appointment of Kendall Jenner as its first global brand ambassador. This partnership is being launched alongside a vibrant international campaign for their innovative product, the PDRN Collagen Glow Facial Serum Spray.

The timing of this campaign highlights the tremendous success Anua has experienced in the American market. In 2024, the brand was celebrated as the top beauty brand on TikTok, garnering the most revenue from a single brand on TikTok Shop USA, and was recognized as an Amazon Top Brand for sales in 2024 and 2025. During the Amazon Prime Day sale in July 2024, Anua secured the top spot in its category, witnessing a staggering 537% year-over-year sales increase. By 2025, the brand's global revenue soared over $500 million, with the U.S. becoming its largest market, and more than 40 million units sold across 160 countries. Today, Anua products are available in over 20,000 retail locations nationwide, illustrating the swift evolution of the brand from digital popularity to a robust presence in brick-and-mortar stores.

Kendall Jenner's skincare philosophy aligns seamlessly with Anua's approach, which emphasizes the use of proven ingredients, the gentle preservation of the skin barrier, and a focus on real results. This shared vision is evident in the new campaign centered around the PDRN Spray, which has become an integral part of Jenner's daily routine. “I first discovered their double cleansing system, and it transformed my skin. I am also a big fan of the Azelaic Green Serum and the PDRN products that give my skin that natural glow,” said Jenner.

The PDRN Collagen Glow Spray is formulated with 2000 ppm of PDRN (salmon DNA) and hyaluronic acid, delivering instant hydration while providing a glowing and smooth appearance without heaviness or stickiness. The ultra-fine mist with microcapsules absorbs rapidly, making it suitable for application both under makeup and on top of it. Clinical studies indicate that it enhances skin moisture levels by 30.754% and can temporarily lower the surface temperature of the skin. This product is non-comedogenic, suitable for all skin types, and designed for daily use under any conditions.

The campaign officially launched on June 1, 2026, across global digital and social platforms, allowing viewers to see how Jenner incorporates the spray throughout her day—from morning cleansing rituals to travel and preparation for photoshoots. Content will be featured both on Anua's platforms and Jenner's social media channels as part of a long-term partnership aimed at international campaigns and new product launches.

“Partnering with Kendall Jenner is exciting for us—she is a genuine global icon. Her minimalist, intuitive lifestyle perfectly aligns with Anua's philosophy of 'trends meet trust.' We are eager to share this collective vision with a broader audience around the globe,” stated Yi Seonhyeong, CEO of The Founders, Inc.

To commemorate the launch, Anua will open an interactive pop-up experience, ‘Dew On The Go,’ in Soho, New York. This venue, located at 21 Greene Street, will welcome visitors from June 6 to 7. Inspired by the ambiance of light and romantic European summer vacations, the space aims to provide guests with insights into the products and philosophies that help Jenner achieve her glowing skin. Visitors can expect a variety of interactive zones, photo ops, including a welcome mist spray zone; product showcases; a photo booth; a “Dew Fountain” installation; a Dew Café; and a gift shop.

About Anua

Founded in 2019 by The Founders (CEO Seonhyeong Lee and Changju Lee), Anua is a Korean skincare brand providing targeted solutions for a wide range of skin concerns. Each product is crafted from meticulously selected natural and dermatological ingredients aimed at delivering visible results for all skin types. The formulations incorporate ingredients like Houttuynia Cordata, peach, PDRN, and rice ceramides, designed to support skin barrier health, high efficacy, and accessibility.

Since entering the U.S. market in 2022, Anua has demonstrated annual growth exceeding 200%, with global retail sales surpassing $500 million in 2025. Today, the brand’s products can be found in Ulta Beauty stores, on Amazon, and at anua.com, while actively expanding its presence in Europe, the Middle East, and Australia.

Follow Anua on Instagram @anua_global and TikTok @anua_global to learn more and discover their product range today.