French's® Combines Flavor and Fun with Illumination's Minions & Monsters for Summer Delight

French's® Unveils a Whimsical Partnership with Illumination's Minions & Monsters

In a delightful twist to summer, French's®, the leading mustard brand globally, announces an inventive collaboration with Illumination’s upcoming animated feature, "Minions & Monsters," set to hit theaters on July 1, 2026. This partnership underscores the intersection of entertainment and food, adding an element of whimsy to summertime gatherings.

The campaign, themed "Squeeze the Joy, Enjoy the Mayhem," introduces fans to the vibrant world of Minions through a colorful array of products and interactive experiences. Unleashing a refreshing take on the traditional mustard with French's® Goomi's Green Mustard, made with spirulina for a natural color change, the brand invites consumers to enjoy iconic flavors in an exciting new shade.

Limited-Edition Product Highlights

French's® has introduced a range of limited-edition mustard products to celebrate this partnership:
1. French's® Goomi's Green Mustard — This playful mustard offers the same tangy flavor as the classic yellow variety, now with a striking green hue. Made with natural spirulina, it brings a visual surprise to summertime meals. This product is available online now and will be hitting select retailers nationwide starting June 1.
2. French's® Minion Yellow Mustard — Sporting unique packaging inspired by "Minions & Monsters," this mustard embodies the lively spirit of the film. Like the green variant, it's available online now and in select retail locations from June 1.
3. French's® Minions & Monsters Limited-Edition 2-Pack — Combining the Goomi's Green Mustard and Classic Yellow Mustard, this special two-pack features exclusive film-inspired packaging and a free mustard bottle topper inspired by the beloved minion character, James.

To kick off this exciting collaboration, an immersive launch event was held at The Grove in Los Angeles, inviting fans to experience firsthand the transformation of French's Classic Yellow Mustard into the vibrant green version. Attendees enjoyed complimentary hot dogs and pretzel bites topped with the new mustard while engaging in interactive moments, making it a truly festive start to the campaign.

Digital Experience and Fan Engagement

Alongside the new products, French's® has developed an interactive online experience at Frenchs.com. This platform features monster-themed recipes, entertaining tips, and exclusive behind-the-scenes content about the campaign, ensuring fans can participate in the fun from their homes.

Tabata Gomez, Chief Growth Marketing Officer at McCormick Company, emphasized, "French's has always been a part of summer's major moments, from ballparks to backyard cookouts. Partnering with Illumination's Minions & Monsters gives that tradition a delightfully colorful and distinct twist," emphasizing the optimistic spirit of summer that the partnership aims to create.

Consumers are encouraged to add a splash of creativity to their summer dining experiences, whether it's through drizzling, dipping, or enhancing their dishes with these vibrant mustards. Fans can share their culinary creations on social media by tagging @Frenchs on Instagram and TikTok.

About French's® and Illumination

For over a century, French's has been a staple in American cuisine, captivating taste buds with a range of well-loved condiments. As a brand under the McCormick Company umbrella, French's aligns with McCormick's vision of being a leader in culinary flavors worldwide.

Illumination, known for its rich history of iconic animated films such as "Despicable Me" and "Minions," continues to expand its influence in the entertainment world with the introduction of new characters and stories that resonate with audiences of all ages. The collaboration with French's® serves to enhance the vibrant and joyful brand identity that both entities share.

As summer unfolds, fans of both French's and Illumination can look forward to a season filled with bold flavors, cherished memories, and a dose of imaginative fun. For more insights into the collaboration, recipes, and up-to-date information, visit Frenchs.com.