#USA #New York #Suave Brands #Evermark #Elida Beauty

Suave Brands and Elida Beauty Merge to Form Evermark

In a significant move within the personal care industry, Suave Brands Company and Elida Beauty have completed their merger, birthing a new entity known as Evermark, LLC. This partnership aims to leverage the strengths of both companies, positioning Evermark as a leading global platform for personal care brands, with an impressive annual retail sales projection of around $1.9 billion.

This merger brings together some of the most recognized names in personal care, including Suave, internationally regarded for its effectiveness in hair care and body care, alongside a robust lineup of brands like ChapStick, Q-tips, and Noxzema. With this consolidated portfolio, Evermark plans to meet the diverse needs of millions of consumers who rely on these products daily.

The Strategic Vision Behind Evermark

The newly formed company, Evermark, represents not just a name change, but a strategic initiative to combine the legacies of Suave and Elida—two trusted names in the consumer market. Their shared history and commitment to delivering quality personal care products will be celebrated and further expanded under this unified branding.

Daniel Alter, the newly appointed CEO of Evermark from Suave Brands, expressed optimism about the merger’s potential. “By bringing Suave and Elida together, we can further strengthen our relationship with our customers and invest in product quality, innovation, and accessibility while preserving the identities that consumers already love,” he conveyed.
As consumers continue to seek brands that they trust, Evermark hopes to increase its engagement and sustain loyalty by ensuring high-quality products across its vast portfolio.

Financial Underpinnings and Market Impact

Yellow Wood Partners, a private equity firm focused on consumer brands, is backing the merger, further demonstrating confidence in Evermark’s potential. Dana Schmaltz, a partner at Yellow Wood, commented on the implications of the merger, emphasizing the substantial scale and diversification that this union creates, thereby enhancing their service to retail partners and consumers alike.

The merger is set against a backdrop of evolving consumer preferences, where the demand for reliable and effective personal care products is on the rise. Evermark's vast product range—from hair care to lipcare—addresses this growing market swiftly and efficiently, ensuring that they are well-positioned for future growth.

Transition and Future Growth

While the merger’s integration is already underway, the transition to the name Evermark will be gradual, with attention to maintaining service consistency among retail partners and clients. Evermark is determined to retain and enhance partnership relations throughout this transitional phase.

As they move forward, Evermark is poised not only to look after their existing customers but also to attract new consumers with innovative products that meet modern needs. They are committed to expanding their market presence and potentially integrating more brands into their platform.

In summation, the merger of Suave Brands and Elida Beauty into Evermark marks a pivotal development in the personal care industry, showcasing a robust strategy aimed at innovation, trust, and quality that aims to resonate with consumers for years to come. With a solid foundation already laid, Evermark is gearing up to be a formidable contender in the personal care market, ensuring that its diverse customer base remains satisfied and loyal.

About Evermark

Evermark is not just a collection of brands; it represents a vision to provide some of the most cherished personal care products globally. With a firm commitment to operational discipline and sustainable growth, Evermark stands ready to embody the values of its consumer base while continually adapting to meet their needs.

As this merger unfolds, the beauty industry will keenly observe how Evermark evolves and innovates within a competitive landscape, delivering the quality and trust that consumers expect from their personal care providers.