#Japan #Tokyo #JR East #Atume-ru Fair #Ekute Ueno

Ueno and Nippori's Unique Summer Event 'Atume-ru'

From July 28 to August 11, 2025, Ueno and Nippori stations are hosting a special event called 'Atume-ru' at Ekute Ueno, managed by JR East Cross Station Development Company. For the first time at this location, the event will span two weeks, focusing on a refreshing summer experience designed for a diverse audience.

Fair Overview

The 'Atume-ru' fair debuted at Ekute Nippori and has quickly become a summer highlight. This year, Ueno will introduce its version, emphasizing ways to enjoy summer nights. The fair will feature a variety of summer-themed products and special events designed to create memorable experiences as summer transitions to autumn.

Special 1 Day Event on September 14

A standout highlight will be the special event on September 14. This exclusive event kicks off with a traditional-style Japanese festival during the day that promises to entertain families and children. The evening will unveil an electrifying DJ event, adding an adult-oriented flair.

Daytime Fun: Japanese Festival

During the day, families can enjoy classic festival games like shooting galleries and ring toss games, reminiscent of traditional summer festivals. This sets the stage for parents to create joyful summer memories with their children at 'Oyakuta Park.'

Evening Beats: DJ Session

At night, the atmosphere will shift to a chill-out vibe, featuring relaxing DJ music that promises to set the perfect backdrop for enjoying a warm summer evening in an unusual venue—the train station. This unique experience will be not just about good music but also about the special moments shared among friends amid delightful surroundings.

Delicious Offerings

Throughout the fair period, many seasonal treats will be available, enhancing the summer vibe.

Sweet Delights

1. Wool Cotton Candy: A trendy take on cotton candy, offering flavors like festival and soda, take these nostalgic treats to the next level with sparkling sticks.
2. Pudding à la Kuppe Panda: Picture a cute panda marshmallow sitting atop a lovely retro pudding with fruits and cream, all encased in a delightful bun.
3. Cream Soda: A nostalgic treat reimagined with delightful surprises—bite into chewy melon-flavored churros paired with silky vanilla ice cream.
4. Canelé with Melon Soft Cream: Pairs the rich, sweet flavor of vanilla canelé with fruity melon soft cream for a perfect summer treat.

Colorful Drinks and Craft Beers

• - Sparkling Lemonade Soda: Served in a delightful bear bottle, enjoy a drink that looks as fantastic as it tastes.
• - Toasted Panda Beer: A unique local brew featuring iconic Tokyo landmarks on its labeling, this beer uses premium rice to deliver a smooth, refreshing flavor status.
• - Choose from a range of fruit sodas that are as colorful as they are delicious, perfect for hot summer days.

Tasteful Sushi Offerings

Experience extraordinary sushi like Hamo (pike eel) artfully presented and complemented with special sauces that elevate your dining experience.

Artisanal Goods

To keep the summer spirit alive, unique summer goods will also be available.

• - Firework Stamp Set: Create your own fireworks with this lovely guide and stamp set, ideal for summer postcards.
• - Decorative Insect Repellent Sets: These charming sets feature natural insect repellent coils that are both functional and visually appealing, making them great gifts.
• - Zelly Punch Glass: Experience the retro charm of a Kyoto café with these stylish glasses, perfect for summer parties or elegant decorative pieces.

Conclusion

With an emphasis on providing enjoyable summer nights and creating special memories, the 'Atume-ru' event at Ekute Ueno is designed not just for regular visitors but for new customers seeking a fresh experience. This summer, dive into the vibrancy of Ueno and Nippori as they offer something unique for everyone. Gather your family and friends and create lasting memories!

Follow the official Ekute Ueno X site (@ecute_ueno) for all the latest updates on events and offerings. Don't miss the opportunity to embrace a summer experience that breaks the mold!