#Japan #Tokyo #Hasselblad X2D #XCD 2.8-4/35-100E #Hasselblad Events

Unveiling the Hasselblad X2D II 100C

Hasselblad, the renowned Swedish camera brand, will release its latest medium format digital camera, the X2D II 100C, on August 26, 2025. With a groundbreaking resolution of 100 megapixels and advanced technology, this camera promises to elevate photography experiences to new heights.

Key Features of the Hasselblad X2D II 100C

The X2D II 100C integrates a state-of-the-art BSI CMOS sensor and is equipped with Hasselblad's Natural Color Solution as well as High Dynamic Range (HNCS HDR) capabilities. This allows photographers to capture natural and beautiful colors that truly reflect their subjects. The incorporation of Phase Detection Autofocus (PDAF) and LiDAR marks the brand's innovative leap forward in autofocus technology, supporting AF-C mode for accurate subject tracking and detection.

Moreover, the camera boasts 5-axis in-body image stabilization (IBIS) with a 10-stop compensation, ensuring sharp images even in challenging shooting conditions. These features come together to provide an unparalleled photographic experience.

The Newly Introduced XCD 2.8-4/35-100E Zoom Lens

Accompanying the X2D II 100C is the XCD 2.8-4/35-100E standard zoom lens, which covers a focal length equivalent of 28-76mm and an aperture of f/2.8. This lens makes it versatile enough for a wide range of photography styles, from landscapes to portraits, ensuring that photographers can accurately capture every detail with superb clarity.

Optical Excellence and High-Performance Features

The XCD 2.8-4/35-100E features a sophisticated lens construction comprising 13 groups and 16 elements, including 3 aspherical lenses and 5 ED lenses that are essential for delivering high-resolution images compatible with the 100MP sensor. Not only does this lens provide stunning image quality, but it also incorporates an advanced stepper motor that ensures fast and intuitive autofocus, making it ideal for capturing moving subjects in high detail.

Hasselblad Vandra Camera Backpack

Hasselblad also introduces the Vandra Camera Backpack, designed to carry the X2D II 100C and two additional lenses along with a laptop and accessories. With a capacity of approximately 20L, it features customizable dividers for optimal organization. The waterproof zippers and water-repellent outer fabric keep your equipment safe from the elements, although it’s not fully waterproof.

Side Access and Comfortable Design

Convenience is at the forefront of the Vandra backpack's design, allowing quick access to your camera from the side. It also includes an adjustable chest strap to ensure a snug fit for various body types.

Upcoming Hasselblad Touch and Try Event

Mark your calendars for August 29 and 30, 2025, as Hasselblad will host a Touch and Try event during which attendees can test the X2D II 100C and the new zoom lens at Yodobashi Camera Multimedia Akiba. This free event promises to be an invaluable opportunity to experience Hasselblad's latest innovations firsthand.

Event Details:

• - Date: August 29 (Fri) & 30 (Sat)
• - Time: 11:00 AM – 6:00 PM
• - Venue: Yodobashi Camera Multimedia Akiba, 3F Camera Corner, Tokyo

Additionally, attendees can look forward to talks from Hasselblad Technical Sales and notable photographers like Go Nishio.

About Hasselblad

Headquartered in Sweden, Hasselblad has been inspiring photographers worldwide since 1941. They are known for producing high-quality imaging devices that have captured many emblematic historical moments, including the first photograph of mankind on the moon. Over the decades, Hasselblad has combined high-quality image technology with sophisticated Scandinavian design, pushing the boundaries of storytelling through photography.

For more information on the X2D II 100C and other products, visit Hasselblad's official website.