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Pompadour's New Rooibos Chai: A Refreshing Taste of Tradition and Innovation

As the chai market experiences remarkable growth, Pompadour is poised to make a significant impact with its upcoming release of the New York Chai Rooibos Tea. Slated for launch on November 21, 2025, this product is set to tap into the growing consumer demand for chai while offering a unique twist featuring rooibos tea as its base.

The Expanding Chai Market

The chai market has claimed a prominent place in the beverage industry, largely driven by the growing trend of health-consciousness and a rise in specialized tea shops. During the past two years, the sales of chai products in tea bag form have skyrocketed, experiencing a 2.1 times increase from 2022 to 2024. The surge in popularity is attributed to the convenience of ready-made tea bags that deliver the rich tastes and aromatic spices of traditional chai by simply adding hot water. Chai-flavored drinks are becoming increasingly available at cafes and convenience stores, further propelling this vibrant market.

A Unique Flavor Profile

The New York Chai Rooibos Tea, crafted by Japan's own Nihon Ryokucha Center Co., Ltd., combines the delightful sweetness of honey bits and herbs with the soothing aroma of spices. This caffeine-free chai offers a refreshing alternative to traditional tea options. With notes of lemon peel and a hint of vanilla, the blend provides a sophisticated and calming experience, reminiscent of the eclectic yet harmonious culture of New York City, where diverse influences coalesce.

Pompadour enhances its chai lineup with this unique formulation, categorized distinctly from their existing Indian Chai. Unlike its predecessor, the New York Chai Rooibos Tea is caffeine-free, making it suitable for enjoyment at any time of the day—whether you're seeking a midday refreshment or a bedtime tea.

Product Details

• - Product Name: New York Chai Rooibos Tea
• - Price: 388 JPY (including tax)
• - Contents: 17.5 g (1.75 g × 10 bags)
• - Shelf Life: 3 years
• - Origin: Germany
• - Ingredients: Rooibos, sweet blackberry leaves, cinnamon, licorice, stevia leaves, cardamom, cloves, black pepper, lemon peel, honey processing product (honey, maltodextrin), flavor enhancer, and thickener (sodium alginate).
• - Release Date: November 21, 2025

Note: Honey-containing products should not be given to infants under one year old.

Pompadour: A Legacy of Quality

Established in 1882 and transitioning into a specialist brand in 1913, Pompadour has made a name for itself as a venerable herbal tea manufacturer in Germany. Over the years, they have garnered a global following, known for their dedication to high-quality ingredients sourced by expert tea historians and herbalists.

Pompadour made its debut in Japan in 1969, introduced by Nihon Ryokucha Center, effectively paving the way for what we now recognize as herbal tea—a term that was little known at the time. The brand’s innovative approach to marketing herbal teas led to widespread acceptance and popularity in Japan, particularly among women.

In 2025, Pompadour offers over 20 varieties of herbal and fruit teas, including the innovative Fruit of the World and their cold-brew offerings, designed for a fresh and invigorating experience. Customers can purchase their products from local retailers or through their online store, Tea Boutique.

Conclusion

The release of New York Chai Rooibos Tea signals an exciting development in the ever-evolving chai market. As consumers become increasingly discerning about their beverage choices, Pompadour’s commitment to quality and flavor promises to resonate with chai enthusiasts and newcomers alike. With this new product, Pompadour sets a refreshing standard in the world of non-caffeinated chai, allowing tea lovers to enjoy the comforting essence of chai at any time of the day.

Explore the delightful array of Pompadour’s offerings and discover the unique flavors that await you! Visit their official site for more information: Pompadour Official.