The TCL 'Edelweiss Land' Showcase: A Green Power Innovation for the Milano Cortina Winter Olympics
TCL's Green Showcase at the 2026 Winter Olympics
On the eve of the highly anticipated Milano Cortina Winter Olympics, TCL unveiled its innovative showcase, the 'Edelweiss Land', on February 5, 2026, at the Piazza Duca d'Aosta, Milano Centrale. This remarkable display is set against the backdrop of one of the world’s most celebrated athletic events, bringing together various sectors of the TCL Industrial Group. The showcase features a stunning blend of technology, including televisions, air conditioners, and cutting-edge photovoltaic solutions, demonstrating TCL's commitment to sustainable practices.
Design Inspired by Nature
The exterior of the 'Edelweiss Land' is particularly striking, constructed from blue mirrored glass. This design draws inspiration from the iconic edelweiss flower, which symbolizes resilience and determination in the Alpine region. The theme
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