#Japan #Tokyo #Vintage Festival #Rakuten Rakuma #AND BUYER

Rakuten Rakuma Sponsors the 10th Vintage Festival

Rakuten Group Inc. proudly announces its participation as a sponsor of the 10th Vintage Festival with Rakuten Rakuma, set to take place on January 11, 2026, at the Tokyo Big Sight. This annual event has become a significant celebration in the realm of second-hand fashion, showcasing an impressive variety of vintage items from across Japan.

A Historic Event for Vintage Enthusiasts

Hosted by the AND BUYER organization, the Vintage Festival will feature over 300 vintage shops from around the country, alongside numerous online-only retailers and passionate vintage lovers eager to share their collections. Rakuten Rakuma continues its tradition of supporting this event as the title sponsor, building on its previous sponsorships in December 2024 and June 2025.

On the day of the festival, attendees can visit the special Rakuten Rakuma booth to participate in a lottery draw. The first 400 visitors will have the chance to win exciting prizes, including vintage clothing for 111 winners and discount vouchers usable at food trucks on-site for 289 lucky participants.

Embracing Reuse Fashion

Beyond the festival date, Rakuten Rakuma is actively promoting sustainable fashion through its newly launched special site: Vintage Fashion Collection. This platform is designed to curate an array of sought-after vintage items, providing users with access to exclusive limited-time coupons for shops. It reflects Rakuten's commitment to facilitating reuse and circular fashion.

Key Features of Vintage Fashion Collection:

• - URL: Vintage Fashion Collection
• - Limited-time 5% OFF coupons available for purchases over 300 yen at designated Rakuten official shops.
• - A limit of two coupons per person.
• - Applicable categories: Ladies and Men's fashion.
• - Coupon availability: Specific days in December 2025 and January 2026, necessitating free membership registration on Rakuten Rakuma.

Event Details

As for the festival itself, here are the essential details:

• - Date: January 11, 2026
• - Time: 10:00 AM to 7:00 PM (Last admission at 6:30 PM)
• - Location: Tokyo Big Sight, East Hall 4 & 5, 3-11-1 Ariake, Koto-ku, Tokyo 135-0063
• - Admission Fee: 500 yen for general admission (pre-sale online), with priority entry tickets available for 1,000 yen. Free admission for children under elementary school age (must be accompanied by an adult).

To find out more about the festival or to purchase tickets, please visit the official event site here.

About the Vintage Festival

Established in 2017, the Vintage Festival has grown to become one of Japan's most significant events for vintage commerce. It aims to offer a lively marketplace accessible to all, blending unique opportunities for buying and enjoying vintage items from established stores and individual participants alike. You can keep updated on the festival's offerings through their official social media channels on Instagram and TikTok.

About Rakuten Rakuma

Founded in July 2012 from the integration of Japan's first flea market app, Fril, and Rakuma, which launched in 2018, Rakuten Rakuma is dedicated to fostering a circular economy where items are reused rather than discarded. Its vision focuses on building a thriving e-commerce platform that allows anyone easy access to participate in a sustainable and circular marketplace.

In conclusion, Rakuten Rakuma's sponsorship of the Vintage Festival reflects its commitment to sustainability and its role in the circular economy, contributing to a vibrant community of vintage enthusiasts across Japan.