#Japan #Shibuya #SaunaHat10 #Saunya #Vihtarian

Celebrate 10 Years of Sauna Hat: An Exclusive Pop-Up Event

The highly anticipated annual pop-up event, Sauna Hat 10, will take place from August 21 to August 27, 2025, at Shibuya Hikarie ShinQs, Level 2. This marks a significant milestone as it celebrates its 10th anniversary, bringing together enthusiasts of sauna culture and fashionable accessories centered on sauna hats.

Since its inception in 2021, this event has grown into a much-loved occasion, attracting countless fans eager to get their hands on exclusive sauna merchandise. The event is renowned for its collaborations across different brands and sauna facilities, offering attendees access to rare items that can only be found at Sauna Hat.

Highlights of the 10th Anniversary

Legendary Items and Special Collaborations

For this unforgettable occasion, attendees can look forward to the return of legendary items that sold out swiftly in previous years. One of the standout offerings will be the collaboration between Saunya and the acclaimed artist Junpei Kuwano, featuring the stunning ‘Spark’ art hat adorned with breathtaking splash paint designs.

Moreover, the highly anticipated revival of Saunya's early models will be available, along with a special model created in collaboration with Vihtarian, known for its whimsical embroidery. As with previous events, we expect these items to sell out quickly.

In addition, up-and-coming brand poolys sauna has captured hearts with its sustainable materials and stories of a “traveling frog,” while Saunapple is making waves among female sauna enthusiasts with its motto of “keeping it cute even when naked!”

Sauna Hat 10 is not just an event; it’s a culture where fans can engage in discussions, enjoy the excitement of choosing their products, and take home treasured memories of their experiences.

Participating Brands

• - Saunya: Known for balancing cuteness and practicality with its hats and products.
• - Vihtarian: A popular brand celebrated for its humorous embroidery, featuring exclusive items at the event.
• - poolys sauna: A brand led by acclaimed designer Takeyama Noriya, known to introduce new capsule toys this year.
• - Saunapple: A charming new player aiming to become a staple for female sauna goers.

Event Details

• - Event Name: Sauna Hat 10, 10th Anniversary
• - Dates: August 21 – August 27, 2025
• - Location: Shibuya Hikarie, ShinQs 2F, ShinQs Parts Joist
• - Participating Brands:

- Saunya: Check them out
- Vihtarian/Saunapple: Learn more
- poolys sauna: Explore more

This summer marks the perfect opportunity for fans to revisit the enchanting hats they missed in previous years or snag unique items that won’t be available elsewhere. Don’t miss the chance to immerse yourself in the vibrant atmosphere and spirit of Sauna Hat 10 at Shibuya Hikarie. Be sure to mark your calendars!