#Japan #Tokyo #JTB BÓKUN #OMUSUBI #SEEC

Seamless Booking Management: A New Era in Travel Activities

Effective September 17, a groundbreaking integration between SEEC's "OMUSUBI" and JTB's "JTB BÓKUN" has been launched. This collaboration focuses on streamlining the booking management tasks for activity providers, both domestically and internationally, thus promoting digital transformation (DX) in the travel sector.

The Driving Force Behind the Integration

As the influx of inbound tourism recovers, many activity providers find themselves managing reservations from various sales channels. However, the manual transfer and management of booking information between different systems can be cumbersome and is often fraught with human errors and the risk of overbooking. JTB's "JTB BÓKUN", known for its strong connections with overseas online travel agencies like Viator and GetYourGuide, has become an essential tool for attracting international customers. Activity providers expressed a strong desire to have their reservations managed centrally through "OMUSUBI", leading to this significant systems integration.

Advantages of the New Integration

The newly integrated system utilizes Webhook technologies to automate the following processes:

• - Automatic Transfer of Reservation Data: New bookings and cancellations made through "JTB BÓKUN" will be instantly reflected in the OMUSUBI system, eliminating the manual entry of data.
• - Enhanced Operational Efficiency: With the elimination of manual data entry, activity providers can focus on improving service quality and customer interactions.
• - Reduced Risk of Overbooking: Centralized reservation management significantly diminishes the chances of overbooking, thus minimizing potential conflicts with customers.

Collaborative Development with Partners

The development of this system was made possible with the valuable feedback from actual users of both "OMUSUBI" and "JTB BÓKUN". The insights provided by partner companies, such as Okinawa Doki Doki Tours, a popular activity provider known for its thrilling zip-line tours in the beautiful northern Okinawa landscape, have been integral in ensuring practical and effective integration.

Explore Okinawa Doki Doki Tours

About OMUSUBI

"OMUSUBI" is a reservation management system tailored for travel businesses, developed by SEEC. It offers a range of features including a site controller, customizable booking pages, and a customer relationship management (CRM) tool. The goal is to centralize booking management tasks, improving operational efficiency and maximizing revenue for businesses.
Learn more about OMUSUBI

About JTB BÓKUN

"JTB BÓKUN" serves as a booking management solution for operators, Destination Marketing Organizations (DMOs), and tourism associations. Since February 2021, JTB has licensed the Bókun system from TripAdvisor to provide "JTB BÓKUN" in Japan, with over 1,700 tour and activity providers already onboard. This system facilitates around-the-clock online sales, reservations, and payments for experience-based products and tours, and offers centralized inventory management for bookings from international OTAs like Viator and GetYourGuide. Moreover, it supports data marketing initiatives through the accumulation and analysis of sales and customer data, thereby enhancing the digital transformation of tourism businesses and fostering sustainable local communities.
Find out more about JTB BÓKUN

Company Profiles

SEEC Co., Ltd.

• - Location: 5th Floor, Uno Sawa Tokyu Building, 1-19-15 Ebisu, Shibuya, Tokyo
• - Key Person: Ryutaro Abe, President
• - Business Focus: Internet advertising agency, web solutions, app development, travel sector, DX promotion
• - Visit SEEC's Website
• - Special Sites: OkiRaku, Jcation

JTB Corporation

Operating in the realm of community engagement, JTB enhances the appeal of Japan's tourist resources while supporting regional revitalization through technological advancements, aiming to deliver Japan's unique charm to domestic and international audiences.

• - Location: 2-3-11 Higashi-Shinagawa, Shinagawa, Tokyo
• - Key Person: Eijiro Yamakita, President & CEO
• - Business Focus: Travel industry and more
• - Check out JTB Online