#Japan #Tokyo #Daisuke Matsuzaka #SAMURAI CEO #United Will

Daisuke Matsuzaka Becomes Official Ambassador of SAMURAI CEO 2026

In a prominent move within the corporate branding landscape, former Major League Baseball player Daisuke Matsuzaka has been appointed as the official ambassador for the SAMURAI CEO 2026 project. This initiative is designed to spotlight and celebrate the new wave of leaders who will drive Japan's future.

Background of SAMURAI CEO
Launched by United Will, a Tokyo-based company spearheaded by CEO Taku Matsuzaki, the SAMURAI CEO project aims to identify and promote outstanding leaders among over 3,000 registered CEOs on their recruitment matching app, 'Shachou Meshi'. These selected individuals exemplify the qualities of social responsibility, growth potential, and inspiration for future generations. The SAMURAI CEO project will officially commence in 2024, marking its third year by the time it reaches its full operational period.

The project is set to include various initiatives such as the establishment of a dedicated website for SAMURAI CEO, the publication of the SAMURAI CEO magazine for major universities, and the organization of the SAMURAI CEO Award ceremony, which anticipates gathering over 500 attendees in celebration of innovative leadership.

Matsuzaka's Legacy
Daisuke Matsuzaka, revered as “Heisei's Monster”, has an impressive track record, having amassed 170 career wins between Japan and the United States, alongside receiving the MVP title in both the 2006 and 2009 World Baseball Classics. His resilience and commitment reflect the essence of what the SAMURAI CEO represents — the spirit of challenge and leadership.

Matsuzaka's outlook aligns perfectly with the project’s mission. He emphasizes the importance of continuous challenges and growth, rooted in his experiences as an athlete. "The mindset of pushing forward and embracing challenges is critical for growth. Since retiring, supporting the next generation has become a core value for me," he stated, underscoring his commitment to contribute positively to society.

The Road Ahead
The much-anticipated launch event for SAMURAI CEO will take place at Tokyo Dome in 2024, promising an impactful platform for uniting visionaries in the corporate world. Matsuzaka's appointment as ambassador propels the project into a new chapter, as his involvement is expected to amplify awareness and significance in business branding.

Furthermore, a golf competition featuring Matsuzaka is scheduled for late January 2026, providing an avenue for networking among leaders and an opportunity for him to inspire burgeoning entrepreneurs in attendance.

Understanding SAMURAI CEO
SAMURAI CEO serves as a branding service focused on facilitating the transition of leadership into the next generation. Its ethos revolves around the theme of 'passing down opportunities', advocating for capable individuals who can lead Japan in the years to come. The initiative’s website will launch in January 2026, ensuring visibility and fostering engagement with the next wave of leaders.

Over the years, SAMURAI CEO has experienced significant growth, having recognized over 100 companies and successfully distributed its engaging magazine throughout universities nationwide. With participation from more than 1,000 CEOs, including various engagement events, the platform continually strengthens its influence and reaches out to youth, delivering impactful messages from established business figures.

About United Will
United Will operates the 'Shachou Meshi' recruitment matching app, linking job seekers directly to employers, while also focusing on executive branding. With an impressive record of connecting over 100,000 job seekers and more than 3,000 registered CEOs, United Will is set to continue its impactful initiatives in community and business development. Established in 2010 under the leadership of Taku Matsuzaki, the company aims to support small, venture, and startup enterprises in expanding their team.

In 2025, United Will plans to launch the 'Taem Samurai CEO' community, emphasizing the idea of 'passing down to local communities', thus broadening its outreach.

To find out more about the SAMURAI CEO project, details can be found on United Will's official site or by contacting the SAMURAI CEO operational office.

For inquiries:
United Will
Email: [email protected]
Phone: 03-6416-9973 (weekdays 9:00-18:00)