Celebrating Hat Day: A Collaborative Anthem by Hat-Related Companies

On August 4, 2026, a brand new TV commercial titled "Bokura wa 810" (We are 810) will be aired, marking an exciting celebration of Hat Day on August 10. This initiative brings together various companies and organizations associated with the number 810 (representing hats) in an unprecedented collaboration aimed at fostering unity and joy. Major participating entities include Yellow Hat, Hato Mark Moving Center, and Red Hat, as well as health advocacy organizations and other corporations.

This year's campaign is particularly notable as it marks the largest ensemble of partners ever to celebrate Hat Day. Companies such as the Health Heart Day Executive Committee, Wedding Park, Clean Hat, Sanko Seika, Dip Inc., the Tome City Tourism Association, and Pip are joining the festivities, showcasing the shared spirit of these diverse enterprises.

In the commercial, viewers will witness heartwarming scenes of collaboration, as members from different industries unite in song. Yellow Hat's chairman, Yasunari Horie, will kick off the music at the piano, followed by the guitar-strumming Hato Mark's chairman, Satoshi Kitazawa, and Red Hat's president, Miho Miura, showcasing a creative musical process that epitomizes teamwork among different sectors.

A New Anthem for Hat Day

This year’s theme “Bokura wa 810” is designed to bring harmony and underline the camaraderie shared among the participating companies. As they gather, each corporate entity begins singing to commemorate their dedication to celebrating August 10. This year stands out with the participation of 11 companies and 107 representatives that highlight the significance of this date. It reflects the alignment of goals among businesses to celebrate their unique days together in a spirit of unity.

In this lively and artistic commercial, expect to see characters from various backgrounds represented as they enthusiastically take part in the song. Well-known figures in the health community and those from the wedding sector join the festivities, providing a rich tapestry of anecdotes and attempts at a celebratory chorus. This year's initiative not only honors hats but also bridges gaps between different sectors, drawing everyone into one collaborative anthem.

Engaging Campaigns and Activities

To amplify excitement surrounding the TV commercial’s launch, a series of engaging campaigns is also underway. Audiences can look forward to a chance at winning limited-edition "Bokura wa 810 T-shirts" featuring all the participating 810 members. Interested individuals only need to follow the official social media accounts of the involved organizations and repost the campaign announcements to enter a draw for this exclusive merchandise.

Moreover, various promotional events associated with Hat Day are happening, including special sales and contests across the participating companies. For instance, Yellow Hat is hosting a 10% off event, while Hato Mark Moving Center is offering promotional giveaways through their social platforms. Organizations involved in the health sector have also initiated heart health light-up contests, casting a bright red light on landmarks across Japan in support of heart health awareness.

Conclusion

The celebration of Hat Day is set to foster an atmosphere of collaboration and joy among various enterprises and community members, ultimately sharing a moment of collective happiness while promoting awareness across different sectors. As the public gear up for the festivities, the anticipation surrounding this unity in song continues to grow. Expect the theme “Bokura wa 810” to resonate well beyond August 10, embodying the spirit of collaboration and community engagement. Join in the celebration and experience firsthand the joyous spirit crafted by Hat Day!

For additional information, visit the campaign website here.