Circuit of The Americas and Tecovas Collaborate on Record-Setting Cowboy Hat for F1 Grand Prix

A Grand Collaboration: Unveiling the World's Largest Cowboy Hat

In a notable celebration of Texas culture, Circuit of The Americas (COTA) has partnered with prominent Austin-based Westernwear brand, Tecovas. The duo has made quite the splash by unveiling what is now recognized as the World's Largest Cowboy Hat at the beloved motorsport venue in Austin, Texas. This monumental hat symbolizes not just Westernwear, but the deep-rooted traditions that surround the Texas spirit, linking it to the excitement of Formula 1 racing.

The stunning hat, replicating the renowned Tecovas Cattleman Cowboy Hat, measures an impressive 43 feet in width, 47 feet in length, and stands 17 feet tall (not including the necessary structural piers). The creation has been realized with meticulous care—constructed primarily from fiberglass, foam, and a robust steel frame. Its design details successfully mimic the texture of the traditional Cattleman hat, adorned with paint shades selected to match the signature Tecovas aesthetic. The hat even includes the iconic outline of the COTA track, giving it a unique twist as an emblem of Texas.

During the unveiling, held on October 19, 2026, a representative from Guinness World Records certified the extraordinary piece, ensuring its place in history just ahead of the upcoming Formula 1 United States Grand Prix. This recognition serves to amplify not just the artistic merit of the hat, but also its cultural significance, particularly as it welcomes motorsport fans from around the globe.

The hat's features extend beyond visual appeal; it includes a fully operational bar nestled underneath, inviting all ticket holders to enjoy refreshments from Thursday to Sunday during the race weekend. Bobby Epstein, Chairman of COTA, expressed pride in securing this massive attraction, stating, "The World's Largest Cowboy Hat belongs in Texas, and there's no better place to welcome fans from around the world with a statement this big." He emphasized the hat's role as both an artistic marvel and a functional gathering space that reflects the cherished hospitality found in Texas.

Tecovas has had a longstanding partnership with COTA since 2023, and this latest endeavor signifies a significant leap in their commitment to providing fans with exceptional experiences during races. David Lafitte, CEO of Tecovas, echoed this sentiment, highlighting the symbiotic relationship between racing and Western culture, both of which celebrate resilience and open-mindedness. He noted that this lavish project serves to honor their Austin roots while intertwining it with the energy of high-octane motorsports.

Fans can anticipate not only the thrilling races at COTA but also the grand spectacle of the World's Largest Cowboy Hat, which will stand as a lasting feature at the venue post-event. This partnership demonstrates how local businesses can foster community pride while contributing to the state's rich cultural fabric.

Additionally, COTA and Tecovas are set to host the second annual “Haturday” on October 24, 2026, as part of the Formula 1 Grand Prix weekend. This event promises to immerse fans in unforgettable experiences, packed with unique activations revolving around the Texas cowboy spirit.

In showcasing the World's Largest Cowboy Hat, Circuit of The Americas and Tecovas reinforce their dedication to celebrating Texas heritage while welcoming fans from across the globe into a vibrant and hospitable atmosphere. The collaboration between racing and local culture epitomizes the essence of Texas, making it a must-visit destination for those attending the Formula 1 United States Grand Prix and beyond.