Chery's Milestone: The Millionth TIGGO 7 Embarks on Its Global Journey
On November 1, 2024, Chery Automobile achieved a significant milestone when the millionth unit of its TIGGO 7 SUV set off from Wuhu Port, China, for its journey into global markets. This remarkable achievement underscores Chery's commitment to expanding its brand presence worldwide. With being recognized consistently as a leading SUV in the Chinese export segment, the TIGGO 7 has excelled in performance and quality, establishing itself as a top choice for international customers.
Since its inception, the TIGGO 7 has highlighted superior craftsmanship and performance, earning a stellar five-star safety rating from ANCAP, alongside impressive rankings in the APEAL and IQS studies which survey customer satisfaction and quality, respectively. With strong sales figures, the TIGGO 7 has sat at the forefront of Chinese SUVs in terms of exports for three consecutive years.
During a ceremony marking this export milestone, Chery’s Chairman, Yin Tongyue, emphasized that this achievement represents not just a benchmark, but a new beginning for Chery. He articulated the brand's objective to elevate the TIGGO 7’s status and ensure that Chery vehicles acquire a “golden reputation” recognized globally, ensuring international users embrace and trust Chinese automobiles.
Chery’s development philosophy, “In China, For Global,” encapsulates its strategy of localizing its vehicles to adhere to regional regulations and meet specific market demands, all while maintaining competitive performance. This methodology reflects a deeper integration into local markets through a philosophy termed “somewhere, for somewhere,” where Chery actively contributes to local economies and societies.
In various regions, the TIGGO 7 has gained acclaim for its exceptional performance and reliability. In South America, for instance, it is lauded as the preferred SUV for its robust engine and off-road prowess; while in the Asia-Pacific, it thrives in hot and humid climates, earning consumer accolades. Southeast Asia also recognizes its ability to navigate tropical conditions and complex traffic scenarios with poise and stability.
The successful export of the millionth TIGGO 7 signifies a fresh chapter in Chery's journey of global expansion. Moving ahead, the company is poised to bolster its worldwide presence through a focus on product excellence and improved service delivery aimed at providing reliable, high-quality vehicles to consumers globally. Moreover, Chery is steadfast in its commitment to corporate social responsibility, eager to contribute positively to the economic and social development of each market it serves.
This transformative stride not only heralds a promising future for Chery but also sets a precedent for the potential of Chinese automotive brands on the global stage, showcasing the versatility and appeal of the TIGGO 7 across diverse markets and consumer bases.