#Japan #Tokyo #Natori #Just Pack #Cheese Tarad

Just Pack Cheddar Fish Snacks at Ryogoku Kokugikan

On January 22, 2023, during the Grand Sumo Tournament held at the Ryogoku Kokugikan, Natori Inc. celebrated Cheese Tarad Day by distributing their popular snack, Just Pack Cheddar Fish Snacks, to 7,000 attendees, giving everyone a chance to enjoy this delicious product. This initiative aimed to strengthen the connection between sumo wrestling and Natori, while allowing even more fans to taste and appreciate the unique flavor of cheese and fish.

Sampling Initiative

The sampling event featured employees handing out the Just Pack Cheddar Fish Snacks and informational leaflets, inviting attendees to explore the delightful combination of flavors that this snack offers. The company ensured that the distribution created excitement among the attendees and provided an opportunity for feedback and connection.

What Attendees Are Saying

Many attendees expressed their delight, with one participant stating, "I am grateful for receiving such tasty Cheddar Fish Snacks at the Kokugikan!" Others, particularly health-conscious individuals, appreciated the nutrition aspect of the snacks, noting their low sodium content and potential benefits for elderly protein supplementation.

Natori's Long-standing Relationship with Sumo

Natori Inc. has a deep-rooted connection with Japanese sumo, having partnered with the Japan Sumo Association as an official partner. This partnership reflects Natori's commitment to supporting the world of sumo and promoting its cultural significance across all communities.

Historical Roots

It all started in the 1950s when Natori’s first president, Mitsuo Natori, began attending sumo matches after being invited by industry peers. His connection to the famed wrestler Futabayama laid the foundation for a lasting relationship with the sport. Over the years, Natori has continued to support various sumo wrestlers and events, providing the iconic sumo referees’ attire during a period when resources were scarce.

Natori Kimono Traditions

In recognition of the support offered, each kimono provided to referees proudly displays the name 'Natori' on the back, symbolizing gratitude and commitment. The referees wear distinctive summer and winter kimonos in white and navy colors, respectively, with a unique fan-pattern print woven into the fabric.

Recognizing Cheese Tarad Day

February 23 marks Cheese Tarad Day, commemorating the introduction of the beloved snack in 1982. The unique product comprises sheets of fish paste layered with cheese, harmonizing rich flavors with the lightness of the fish. It has earned the affection of consumers, making it a beloved choice for snacks and casual treats.

By designating February 23 as Cheese Tarad Day, Natori aims to continue the legacy of this long-selling product, enhancing its presence in various consumption scenarios. As part of the festivities, Cheese Tarad Day serves as an opportunity for fans to further engage with the product and participate in promotions surrounding it.

Natori Inc. remains committed to not only delivering quality snacks but also to strengthening its cultural ties and involvement with sumo wrestling, showcasing the symbiotic relationship between its brands and the community.

With Cheese Tarad weaved into the fabric of Japanese snacking, Natori Inc. is poised to ensure its popularity endures for future generations to savor. Join us in celebrating Cheese Tarad Day and experience the delightful treat that continues to capture the hearts and taste buds of many!