#Japan #Tokyo #Natori #Cheddar Snack #Corn Flavor

Exciting New Summer Snack: Cheddar Snack with Grilled Corn Flavor

Natori Co., Ltd., based in Kita-ku, Tokyo, is thrilled to announce the release of a new limited-time product, the "Cheddar Snack with Grilled Corn Flavor," launching from June 16, 2025. This exciting venture reflects the company's dedication to customer engagement through a unique development process.

Development Background

The "Cheddar Snack" has been a long-standing favorite for its convenience and delightful taste. Building on this popularity, Natori decided to craft a summer-inspired flavor, aligning perfectly with the seasonal appeal of corn. This product stemmed from the themed project titled, "Let's Create an Exciting Summer Cheddar Snack Together!" which involved active participation from customers via social media voting.

Over 6,500 votes were cast, guiding decisions on product imagery, flavor, packaging design, and eye-catching features. The winning theme drew inspiration from festive summer events, ultimately leading to the grilled corn flavor that captures the essence of summer barbecues and local fairs.

Unique Features of the Product

• - Sweet and Savory Grilled Corn Flavor: The flavor captures the rich sweetness of corn that intensifies when roasted, perfectly complemented by the savory aroma of soy sauce brushed on the surface.
• - Balanced Fusion of Corn and Cheese: The robust taste of grilled corn seamlessly harmonizes with a cheesy essence, keeping snack lovers reaching for more.
• - Dynamic Packaging Design: Showcasing an appealing image of grilled corn, the package radiates a festive vibe, enhancing the anticipation of enjoying this seasonal treat. Design elements were also selected through customer votes, ensuring the product resonates with consumers.

Developer's Insight

When asked what message they want to convey, a product developer stated, "This project represents a collaborative effort between us and our customers. It's not just about the thrill of choosing a product but also the joy of being a part of its creation. The enthusiasm from our customers is validated by the incredible response we received in terms of votes. We hope everyone, not just those who participated in the voting, can spot the product in stores and feel the excitement that went into creating it!"

X Campaign Details

To celebrate the launch, Natori is organizing a campaign on X (formerly Twitter) running from June 2 to June 9, 2025. Participants are required to follow Natori's official account and retweet the relevant post to enter. Five lucky winners will receive two bags of the delicious "Cheddar Snack with Grilled Corn Flavor" and one of the following gifts selected through additional voting:
1. Natori logo towel
2. Clear file featuring original character “Cheedarazz”
3. Eco-bag with original character “Cheedarazz”
4. Pen featuring original character “Cheedarazz”

Product Overview

• - Product Name: Cheddar Snack with Grilled Corn Flavor
• - Net Weight: 55g
• - Suggested Retail Price: 378 yen (including tax)
• - Launch Region: Nationwide (available at supermarkets, GMS, and convenience stores)
• - Release Period: Early convenience store launch from June 16 to September 30, 2025, and general release from July 7 to September 30, 2025.

This unique snack promises to bring joy to summer gatherings and simple snacking. Don’t miss out on this limited offering!