Honda Launches Spice Pork Curry Inspired by Driving Experience

Honda's Exciting New Product: Spice Pork Curry

Honda has ventured into the culinary world by launching its new product, the PRELUDE Spice Pork Curry, beginning on April 17. This innovative ready-to-eat curry has garnered significant attention after being served at a pop-up event in December 2025 in Shibuya, Tokyo. The enthusiasm exhibited by the attendees ultimately led to the decision to package this unique blend of flavors for a wider audience.

This delightfully spicy curry comes under the close supervision of Monko Ichijo, a renowned spice researcher who consumes around 850 servings of curry annually. The product makes its debut on the official Honda EC site, Honda Fun Shop, allowing curry aficionados to revisit and relive the delightful flavor experience associated with Honda's latest vehicle, the PRELUDE.

A Curry that Captures the Essence of Driving

The PRELUDE Spice Pork Curry symbolizes more than just a meal; it represents the driving flavor experience that Honda wanted to convey. Inspired by the Honda S+ Shift technology utilized in their vehicle, the curry offers a way to experience driving through taste. This unique experience allows consumers to enjoy four distinct flavor profiles that reflect the car's three driving modes: SPORT, GT, and COMFORT.

Honda’s sports-oriented philosophy has been skillfully infused into the curry, evident through the harmonious blend of spices. Among the flavors included is the base GT mode, alongside three flavor-enhancing spices that transform the curry into an adaptive experience reminiscing of the vehicle’s dynamic handling.

Flavor Profiles to Explore

1. GT Base Curry: A tomato-based curry rich in spices that embodies the smooth and balanced performance of the GT mode, stimulating your taste buds with the freshness of cumin and coriander.
2. GT x Honda S+ Shift Spice: Enhances the base curry with a potent coriander aroma, elevating the driving experience into the culinary realm, perfect for long drives.
3. SPORT x Honda S+ Shift Spice: Combines Sichuan pepper and chili for a truly aggressive and stimulating flavor that energizes your palate.
4. COMFORT x Honda S+ Shift Spice: Offers a unique blend of cardamom and fennel, adding sweetness, capturing the luxurious ride of the COMFORT mode.

The unexpected success of the event held last year sparked demands for this curry to be available in retail, and Honda has aptly responded to the requests, making it accessible through the online shop.

Culinary Creativity Meets Automotive Innovation

Honda’s endeavor to create a curry stands as a rare approach in automotive marketing. The goal is to resonate particularly with younger generations, many of whom have distanced themselves from car culture. Research shows that only 32.8% of people in their twenties express a strong interest in automobiles. Honda aims to bridge this gap by associating love for food with the passion for engineering excellence present in every vehicle.

The successful collaboration with spice expert Ichijo and feedback from Honda’s Z generation employees culminated in a curry creation process reflective of Honda's philosophy. By merging the essence of the PRELUDE with exquisite flavors, customers are invited to experience a blend of automotive craftsmanship while tantalizing their taste buds.

Availability and Launch

The PRELUDE Spice Pork Curry will be launched officially on April 17, but it will also enjoy a special sneak peek at the Enjoy Honda 2026 event on April 4 and 5, held at Mobility Resort Motegi in Tochigi Prefecture. Priced at ¥1,200 (tax included), this delightful product will include 200g of curry and three packets of spicing (0.5g each), designed for home chefs to transform their curry experience.

The unprecedented nature of creating automotive-inspired cuisine speaks volumes of Honda's continual innovation and dedication to enhancing the ownership experience. With this spice pork curry, Honda doesn’t just satisfy hunger; it sparks joy and connection through the flavors of driving.

Make sure to check out Honda Fun Shop here and get your own taste of the exhilarating driving experience through PRELUDE's unique spice curry!