#Japan #Tokyo #EmberPoint #Millet #SMS Publisher

Increasing Dormant Customer Engagement with SMS

In today's highly competitive market, businesses face the significant challenge of engaging with dormant customers effectively. Many companies traditionally rely on email as their primary communication tool. However, this often leads to low open rates, approximately around 20%. As a result, critical information frequently goes unseen by customers. Direct mail, while generally having higher open rates, faces its own issues, such as delivery failures due to change of address, accounting for roughly 10% of non-delivery.

Millet, a renowned French outdoor brand, faced similar obstacles in reaching out to their dormant customer base. To address this, they sought innovative methods to boost engagement and conversion rates. In collaboration with EmberPoint, they discovered the potential of SMS marketing through the introduction of the "SMS Publisher" service. This report highlights the impressive outcomes of this implementation.

Achievements Through SMS Integration

By utilizing the SMS Publisher, which allows messages to be directly sent to customers’ mobile phone numbers, Millet achieved remarkable results. They noted a conversion rate reaching 150% over their planned benchmark, derived from previous direct mail initiatives. This significant increase demonstrated that SMS outreach could vastly outperform traditional methods, especially when attempting to engage with hard-to-reach dormant customers.

Effective SMS Strategies

The report outlines key insights into the effective implementation of SMS marketing strategies:

• - High Open Rates: SMS messages benefit from exceptionally high open rates, allowing for effective communication with customers.
• - Optimized Distribution Lists: The report details how to select mailing lists that maximize cost-efficiency for SMS campaigns.
• - Ease of Use: After just a 30-minute tutorial, team members were able to efficiently operate the SMS Publisher, showcasing its user-friendly nature.
• - Customer Reach: Businesses can answer the crucial question of whether essential information is genuinely reaching their clients, helping marketing and e-commerce professionals address existing gaps in communication.

This case study serves as a must-read for marketers and e-commerce managers striving to enhance their outreach strategies. The insights provided could lead to significant improvements in customer engagement and marketing campaign effectiveness.

About the SMS Publisher

The SMS Publisher is a specialized SMS distribution tool that achieves high delivery rates and security through direct connections with Japan's four major carriers: NTT Docomo, au, SoftBank, and Rakuten Mobile. It allows for personalized messaging and can be utilized across various applications, emphasizing its versatility in effective customer engagement.

Get the Report

If you would like to gain deeper insights into the case study, we encourage downloading and examining the report in detail. This could be a game-changer for your marketing efforts!

For inquiries or more information about EmberPoint, you can reach out to their marketing department through the following contact:

• - Phone: 03-6868-8980
• - Email: [email protected]

Company Overview

EmberPoint Co., Ltd.

• - Founded: December 1999
• - Headquarters: 20F Yurakucho Denki Building, 1-7-1 Yurakucho, Chiyoda City, Tokyo 100-0006, Japan
• - URL: emberpoint.com

EmberPoint has been supporting corporate communication efforts for over 20 years, evolving from email marketing to a comprehensive suite of services, including marketing automation and mobile app solutions. Their commitment is to enhance customer engagement through integrated messaging platforms, which strengthens the ties between businesses and their customers.