TableCheck FastPass to Facilitate Guinness Record Event for Soba Noodles

Japan's culinary landscape is set to witness an extraordinary event spearheaded by the renowned noodle manufacturer, Munekane. Scheduled for May 11, 2025, in Echizen City, Fukui Prefecture, this event isn't just any food fair; it is a bold attempt to break the Guinness World Record for the most servings of soba noodles sold in eight hours, building upon their previous success of serving 4,013 bowls. This year, Munekane aims to hit an ambitious target of 10,000 servings of the traditional soba dish.

To enhance the guest experience and tackle the challenges of long lines observed at the last event, TableCheck, a Tokyo-based restaurant technology company, is introducing their FastPass service. This service allows guests to skip the long queues that characterized the previous event, where over 1,000 attendees had to wait up to three hours to savor their soba noodles. With the FastPass, attendees will be able to quickly enjoy their meals, providing a more comfortable and enjoyable atmosphere for everyone involved.

The FastPass will offer a dedicated FastPass Lane for those who purchase it in advance. Each pass is priced at 390 yen per person and allows groups of up to ten individuals. As part of their strategy, the FastPass aims not only to improve consumer experience but also to simplify operational processes for event organizers by reducing congestion and streamlining guest traffic.

Event Overview

- Name: Re-attempt to Set the Guinness World Record with Soba Noodles
- Date & Time: May 11, 2025, from 9:30 AM to 5:00 PM (Soba ticket sales begin at 9:00 AM, and sales end at 4:00 PM)
- Location: Hapiterasu (1-2-1 Chuo, Fukui City)
- Highlights: 1) Guinness Challenge Area: Selling soba at 690 yen, with discounts on multi-ticket purchases. 2) Kids Experience Area: Fun activities related to soba, udon, and ramen. 3) Stage Raffle: A lively concluding event with prizes.