Heaven Gifts Unveils Its 2024 Sustainability Achievements and Future Goals

Heaven Gifts Unveils Its 2024 Sustainability Achievements

Heaven Gifts, a prominent leader in the global vaping industry, has released its highly anticipated 2024 Sustainability Report. The report highlights notable advancements the company has made across five key areas: Sustainable Business and Ethical Governance, Product Safety and User Satisfaction, Climate Action, Employee Wellbeing, and Community Engagement. This comprehensive report not only demonstrates the company's commitment to sustainable practices but also reflects its aspirations for a more responsible vaping industry.

Outstanding Sustainability Achievement

One of the most remarkable milestones documented in this year’s report is the company’s impressive score of 70 in its inaugural evaluation by EcoVadis in December 2024. This score positions Heaven Gifts ahead of 90% of assessed companies globally, showcasing its dedication to sustainability and responsible governance. Heaven Gifts operates two leading vape brands, ELFBAR and LOST MARY, both of which are now recognized for their contributions to a sustainable vaping environment.

Commitment to Compliance and Self-Regulation

In a bid to promote integrity within the vaping industry, Heaven Gifts emphasizes compliance and self-regulation as cornerstones of its operations. The company established a UK Advisory Board in October 2024, which consists of experts from various fields to guide its sustainable development strategies responsibly.

To reinforce its commitment to responsible marketing, Heaven Gifts became the first in the industry to sign the IBVTA (Independent British Vape Trade Association) Code of Conduct. This significant step aims to enhance accurate flavor descriptions and minimize appeal to unintended users. The company has also advocated for a licensing system for retailers, now under consideration for UK legislation, and has called for standardizations in packaging and flavor profiles to adapt to changing regulations.

Advancements in Product Safety

In 2024, Heaven Gifts invested a substantial RMB 40 million in its newly inaugurated Innovation Lab, spanning 3,000 square meters with over 350 advanced facilities. With a dedicated team of approximately 100 experts, the lab ensures all products comply with global safety standards. This includes rigorous testing for harmful constituents, following essential directives like RoHS and REACH.

The company’s flagship products, ELFBAR and LOST MARY, continue to lead the industry by adopting safer e-liquid components and researching more reliable materials for product enhancement. A well-structured safety evaluation process now encompasses 281 different tests, ensuring comprehensive oversight on e-liquids, aerosol components, device materials, and overall product reliability.

Carbon Footprint and Lifespan Verification

Heaven Gifts is committed to becoming a more responsible corporate citizen by launching a White Paper on Climate Action, mapping out a clear pathway under the Science-Based Targets initiative (SBTi). The company aims for carbon-neutral operations by 2035 and intends to achieve net-zero emissions throughout its entire value chain by 2050.

Aligning with ISO 14067, the company utilized Life Cycle Assessment (LCA) to precisely determine the carbon footprint of five core products. This exercise enabled Heaven Gifts to identify opportunities for carbon reduction across every stage of product development—from material sourcing to transportation and beyond. Notably, the ELFBAR ELFA is now recognized as the first prefilled pod kit certified by ISO 14067, setting a new functional standard for emissions benchmarking in the industry.