#Japan #Tokyo #NFT #Tourism #Cool Japan

Unlocking Local Potential Through Digital Innovation

The Cabinet Office's Intellectual Property Strategy Promotion Office is set to host an exciting event titled "Harnessing Local Potential Through Digital Innovations: NFT, Drones, and Immersive Experiences in Tourism" on September 24, 2025. This initiative aligns with the newly established Cool Japan strategy aimed at promoting Japan's unique appeal on a global scale while expanding inbound tourism and increasing fans of Japanese culture.

As the consumption of international visitors in Japan hits record highs, local regions are encouraged to offer valuable experiences that generate revenue, which can be reinvested for sustainable growth. One of the key strategies is leveraging new digital technologies to enhance the value of local resources.

Event Details

• - Date and Time: September 24, 2025, from 1:00 PM to 5:30 PM (JST)
• - Location: National Mayors Conference Hall, Room 2, Chiyoda, Tokyo, Japan, or online
• - Organizer: Cabinet Office; Managed by Nomura Research Institute, Vpon Japan

The event is split into two sections. The first part will focus on the results of a study concerning the application of innovative technologies for adding value to local resources, particularly highlighting the role of NFTs in transforming these resources into notable tourism assets.

Agenda for Part One

1. 1:00 PM: Opening Remarks
2. 1:05 PM: Presentation on the Cabinet Office's findings regarding the use of NFTs to enhance local tourism resources' value.
3. 2:15 PM: Insights from private NFT enterprises regarding their initiatives in the tourism sector.
4. 2:45 PM: Future undertakings related to increasing local resource value, including contributions from relevant government sectors.

The second section of the event will trigger discussions around the potential of nighttime tourism and the importance of daylight-augmented experiences, focusing on previously underutilized resources like the sky. Experts will explain how light can transform historical sites such as shrines and castles into captivating tourist attractions after dark.

Agenda for Part Two: CJPF LAB

• - 3:45 PM: Opening Remarks
• - 3:50 PM: Introduction of speakers, including prominent figures like Kenichi Watanabe.
• - 3:55 PM: Presentation on the future of nighttime attractions in Japan by Koumei Sasaki of Red Cliff Co.
• - 4:35 PM: Presentation on the possibilities of using light to promote the Cool Japan initiative by Tetsuya Kubo of Naked Co.
• - 5:05 PM: Closing Remarks and Networking Session

Participation Details

Interested participants must register in advance through the provided link; registration closes on September 22, 2025. The event offers flexibility as attendees can join either part or participate online. Links for online access will be sent to registered participants.

In conclusion, we invite everyone to engage in this extraordinary opportunity to discover how digital advancements such as NFTs can revitalize tourism within localities, enhancing their heritage and culture while promoting economic sustainability. Join us as we pave the path toward a modern era of tourism in Japan!