Celebrating 40 Years of Air Jordan: A New Book by Assouline

A Look into the Legacy of Air Jordan

On October 16, 2025, the world will witness a remarkable celebration of one of sports culture's most influential brands with the launch of the book titled Air Jordan. This significant release from Assouline Publishing, in collaboration with legendary basketball player Michael Jordan and the Jordan Brand, commemorates the profound impact of the Air Jordan line, marking its 40th anniversary.

In the world of sneakers, few brands evoke the style and significance that Air Jordan does. This book is not merely an exploration of basketball; it is a tribute to the transformative journey of the Air Jordan brand, which has influenced the realms of fashion, culture, and sports alike. As Michael Jordan himself stated, "Sorry to disappoint you, but this is not a book about the game of basketball. Instead, it's a celebration. A celebration of 40 years of greatness."

A Treasure Trove of Insights

With a foreword written by Jordan and text contributions from bestselling author Adam Bradley, Air Jordan dives deep into the brand's legacy. The book beautifully intertwines design and innovation narrative with visuals, showcasing rare materials sourced from Nike's private archives. Readers will get an intimate look at Jordan's personal memorabilia, including never-before-seen photographs taken by renowned photographer Annie Leibovitz.

Structured across six chapters—a symbolic nod to Michael’s six NBA championships—the book paints a rich picture of the partnership between Michael and the Jordan Brand. Each chapter presents deeper insights not just into the product itself, but its cultural resonance and style evolution over the years.

Voices from the Inside

Inside the pages of Air Jordan, fans will find interviews and narratives from pivotal figures in the Jordan Brand's history. Contributions from key insiders such as Howard "H" White and Larry Miller add depth and context, revealing the masterminds who guided the brand to its heights. Additionally, interviews with influential celebrities and athletes, including Carmelo Anthony and Spike Lee, highlight how these figures have engaged with Air Jordan, defining its stylish legacy.

Collectible Editions for Fans

This exquisite book is available in two distinct formats—Ultimate and Classic—designed specifically for collectors and fans. The Ultimate edition is limited to just 1,000 hand-numbered copies and packaged in a meticulously crafted clamshell case. Among the exclusive accessories included in this edition is a bespoke oversized silk scarf, elegantly designed and crafted in Italy, emblazoned with the iconic Jumpman logo.

Both versions of the book are set for release at Assouline's website and boutiques globally on October 16, with wider retail availability starting from November 1. Furthermore, a display of the book will be showcased at ComplexCon 2025, a testament to the enduring legacy and influence of the Air Jordan brand.

Conclusion

The narrative of Air Jordan is not just about basketball; it is an enduring symbol of aspiration and excellence. Air Jordan by Assouline invites fans, collectors, and newcomers alike to celebrate a brand that has forever reshaped not only the footwear industry but influenced countless lives around the world. Whether you’re an avid basketball fan, a fashion enthusiast, or someone who simply appreciates cultural milestones, this book promises to deliver an insightful and aesthetically pleasing journey into the heart of Air Jordan.