#United States #Ramsey #Tap Native #NPI #Pharma Marketing

Tap Native Introduces Precision Bidding by NPI

In an exciting development for the healthcare advertising sector, Tap Native, a frontrunner in digital advertising for healthcare, has rolled out its latest innovation: the Bid by NPI feature. This cutting-edge capability allows pharmaceutical marketers to set custom cost-per-click (CPC) bids tailored to individual healthcare professionals (HCPs) using their unique National Provider Identifier (NPI). This paradigm shift is set to redefine engagement and targeting strategies within the pharma industry.

Traditionally, many advertising strategies have relied on decile-based targeting methods that broadly group providers based on their overall prescribing volumes. However, the introduction of Bid by NPI marks a significant departure from this one-size-fits-all approach. Marketers can now strategically focus on specific physicians or HCPs, prioritizing them based on various criteria such as their medical specialty, previous engagement history, alignment with therapeutic areas, or other campaign-specific features. This level of granularity is key to maximizing budget utilization and ensuring a higher return on investment (ROI).

RJ Lewis, Co-Founder of Tap Native, explained, "By allowing marketers to bid by NPI, we are providing them with a powerful tool to align their investments directly with their goals. Each healthcare professional holds a distinct value for every brand. Our platform is evolving to reflect this reality." This sentiment highlights a crucial shift in the marketing focus, advocating for more personalized and effective outreach strategies.

Tap Native's authenticated reach allows advertisers access to over 82% of healthcare providers across the United States through various high-quality digital environments. Coupled with the new Bid by NPI feature, brands can now efficiently connect with their top-priority audiences. The real-time control over advertising expenditures further empowers users to fine-tune their strategies dynamically.

Rafael Cosentino, Vice President of Business Development at Tap Native, commented on the transformative power of this feature. "This bidding functionality empowers advertisers to make meaningful connections with their most critical audiences. We are thrilled to enhance the efficiency and accountability of the healthcare advertising space, providing advertisers with the tools they need to succeed in a competitive landscape."

The unveiling of NPI-level bidding aligns seamlessly with the broader industry trend toward data-driven strategies that prioritize measurable performance and engagement at an individual level. This not only benefits the advertisers but also enhances campaign effectiveness and engagement rates for publishers.

As healthcare marketers continue to seek transparency, accountability, and value from their advertising investments, tools like Bid by NPI present a forward-thinking solution. By reaching the right providers at the right moment, marketers can ensure that their campaigns are not just seen but also resonate with their intended audience.

About Tap Native

Tap Native is a performance-driven digital advertising platform, specifically designed to cater to the healthcare sector. It excels in connecting health brands with authenticated healthcare professionals and engaged consumers across premium publisher environments. The platform offers advanced targeting capabilities, contextual placements, and real-time optimization to ensure measurable outcomes for advertisers. This innovative approach positions Tap Native as a leader in the ever-evolving landscape of healthcare marketing.

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