#Japan #Tokyo #POLA #White Shot #Clear Skin Lotion

POLA's New White Shot Clear Skin Lotion: A Revolutionary Approach to Skincare

POLA, a Japanese beauty brand with over 70 years of experience in skin whitening research, is poised to launch its innovative product, the White Shot Clear Skin Lotion, on February 1, 2026. This lotion combines advanced ingredients designed to combat melanin buildup and prevent skin irritation, responding to the growing concerns of consumers in an ever-changing environment. With the world facing climate change, lifestyle shifts, and an overwhelming variety of beauty choices, POLA acknowledges the rising anxieties about skin blemishes and the protective measures people tend to adopt. This new lotion aims to not only enhance skin brightness but also promote an overall sense of well-being and confidence in one’s natural beauty.

Key Features of White Shot Clear Skin Lotion

White Shot Clear Skin Lotion stands out with several noteworthy features:

1. Effective Whitener

The lotion contains PCE-DP®, an active ingredient developed by POLA that promotes skin turnover. This ingredient facilitates the elimination of melanin, thereby preventing its accumulation, which can lead to dark spots and freckles. This means users can achieve a more luminous complexion even in challenging environmental conditions.

2. Combined Nourishment with New Ingredients

In response to skincare needs, the lotion is formulated with a unique blend of three moisturizing agents, including the proprietary “EC Conditioning Liquid”.

• - PCE-DP®: This active component not only inhibits the buildup of melanin but also protects the skin from irritation.
• - Glycyrrhizin Acid 2K: Known for its soothing properties, this ingredient helps prevent skin irritation, ensuring the lotion is gentle yet effective.

3. Advanced Delivery System

The lotion employs “CL Shot Delivery” technology, which utilizes two types of microcapsules to effectively deliver moisture to the skin. The PCE-DP® is encapsulated to reach epidermal cells directly, while components similar to intercellular lipids are also delivered effectively. This system enhances the overall absorption of subsequent skincare products, providing users with a comprehensive routine.

4. Booster Function

This innovative product not only hydrates the skin but also enhances the penetration of additional skincare products used afterward, acting as a booster.

5. Luxurious Texture

Despite its rich formulation, the lotion has a light, refreshing touch that feels enjoyable upon application, making it suitable for daily use.

Availability and Future Plans

Consumers will be able to find White Shot Clear Skin Lotion through approximately 2,500 locations, including POLA beauty and esthetic stores across Japan, flagship stores like POLA Ginza, major department stores, and online shopping platforms, as well as a selection of airport duty-free stores. The lotion will be priced at 9,350 JPY (approximately $85) for a 150mL bottle and 8,800 JPY for refills.

Looking ahead, POLA plans to expand internationally, with the lotion scheduled to launch in several regions including mainland China, Hong Kong, Macau, Taiwan, Thailand, Singapore, Malaysia, and select duty-free shops in South Korea.

As consumers continue to navigate their skincare needs amidst a changing world, POLA's White Shot Clear Skin Lotion represents a modern solution that melds advanced science with the beauty ideology of brightness and clarity. With this product, POLA supports consumers in their quest for luminous, vibrant skin without compromising on comfort and care.

Key Ingredients

• - PCE-DP®: Active ingredient for melanin reduction and irritation prevention.
• - Glycyrrhizin Acid 2K: Known for its skin-soothing properties.

Additional Information

The lotion is free from fragrances and artificial colors, and it has undergone allergy testing, although individual reactions may vary. POLA is committed to providing high-quality products that prioritize the well-being and satisfaction of its users.

In summary, the White Shot Clear Skin Lotion is not just another product; it's a testament to POLA's dedication to its customers' skincare journeys, aiming to restore the joy of caring for their skin in all its natural beauty.