#Japan #Tokyo #KDDI #au #Look Back

KDDI/au Collaborates with Live-Action Film Look Back

KDDI Corporation, based in Minato-ku, Tokyo, and leading telecommunications firm au are starting a special collaboration with the live-action film Look Back, set to hit theaters on September 11, 2026. This project aims to resonate with audiences through visuals showcased in public transportation advertisements and across all au shops nationwide, as well as through collaborative videos broadcast on train channels.

Inspiration Behind the Collaboration

The film Look Back is adapted from a manga created by Tatsuki Fujimoto and directed by Hiroshi Koike. It tells a touching story of two girls united by their unwavering dedication to the art of manga. This dedication reflects KDDI's brand message of 'Spark Your Journey', symbolizing their commitment to empowering individuals who take the leap into new experiences. Au’s slogan, 'Connecting more, always,' embodies their focus on providing constant connectivity, supporting people in pursuing their passions and dreams. The heartfelt devotion of the film's protagonists mirrors KDDI/au’s values, hence the collaboration.

Program Overview

Starting from September 7, visuals from the film will be prominently displayed in various locations such as public transportation and au shops across the country. The imagery will emphasize the 'backs' of the characters, symbolizing the steadfast commitment to continue aspiring — which aligns with KDDI/au's mission of connecting people and empowering them to move forward. In addition, collaborative videos titled ‘We Empower Your Pursuit’ and ‘Your Back Supports Us’ will be streamed on train channels starting September 14.

Special Vehicles and Campaigns

In tandem with these visuals, a unique vehicle dubbed the 'mobile base station' will be decked out in collaboration graphics and deployed to support communication in events with large crowds until the end of September 2026. This mobile unit, equipped with communication technology ensuring efficient connectivity, will appear at various major events, symbolizing KDDI's aim to enhance connection and community engagement.

To further engage audiences, starting from August 28 through September 30, a social media campaign will invite fans to share moments that encouraged them to keep pursuing their passions. Participants will have a chance to win exclusive promotional merchandise related to the film. Following the storyline of Look Back, this campaign will highlight significant memories that have offered support in times of personal challenges — bringing attention to individual stories of motivation.

Exclusive Promotions for Ponta Pass Members

Additionally, members of the Ponta Pass (previously known as au Smart Pass Premium) can claim special cinema discounts for the film. General admission will be priced at only 1,100 yen, making it accessible for fans, especially since this offer extends to accompanying guests as well.

As the film’s audience witnesses the emotional journey of the protagonists and their drive to create and connect, KDDI/au strives to reflect these sentiments in their service and marketing.

Conclusion

KDDI/au continues to support individuals passionately pursuing their ambitions, just as depicted in Look Back. As the collaboration unfolds, fans can anticipate a vibrant blend of cinema and communication service, fostering a community dedicated to ongoing creativity and connection.

For more details on this collaboration, please visit the official site.