#Japan #Tokyo #ECOALF #UTO Collection #Ocean Yarn

New Sustainable Footwear and Bags from ECOALF

On April 22, coinciding with Earth Day, ECOALF, the sustainable fashion brand managed by Sanyo Shokai, will release new models of sneakers and bags crafted from recycled PET bottles recovered from ocean waste. Expanding their popular UTO Collection, this drop includes three sneaker styles and five bag designs designed with a focus on sustainability and style.

The UTO Collection and UPCYCLING THE OCEANS

ECOALF’s commitment to environmental conservation is prominently displayed through their "UPCYCLING THE OCEANS" initiative, which was launched in 2015. This project collaborates with local fishermen to gather, sort, and upcycle ocean plastic waste, transforming it into the brand’s proprietary Ocean Yarn. This innovative yarn is used to create new sustainable products, including the latest sneaker and bag designs slated for release.

Since its inception, UPCYCLING THE OCEANS has seen significant expansion, tapping into resources worldwide. As of 2024, through partnerships with over 4,000 fishermen across 74 ports globally, the project has successfully recovered approximately 1,700 tons of ocean waste. This achievement showcases ECOALF’s dedication to sustainable practices and their mission to combat ocean pollution through innovative recycling methods.

A Closer Look at Earth Day

Earth Day, celebrated annually on April 22, serves as a global reminder of the need to address environmental issues. With more than a billion people participating in various initiatives across over 193 countries, this day promotes awareness and encourages actions towards ecological conservation and sustainable living.

Product Highlights

ECOALF’s new releases include:

• - CONDE Knit Sneakers: Priced at ¥16,500, these women’s and men’s sneakers (sizes 36-45) come in multiple color options including white, black, and various shades of grey and pink. The knit material ensures breathability and comfort, while the stylish design challenges the negative perceptions associated with using waste products.
• - CALGARY Sneakers: Available for ¥19,800, designed for active lifestyles, these knit sneakers prioritize lightness and agility without compromising on style, with color variants for both genders.
• - MUMBAI Knit Sneakers: Priced at ¥22,000, these women’s sneakers, available in fashionable two-tone designs, boast superior grip and cushioning.

In addition to footwear, the OCEAN TIKA bag collection features five lightweight and durable bags that draw inspiration from beach aesthetics. The range includes:

• - OCEAN TIKA Mini Bucket Bag: Retailing at ¥15,400 in various colors.
• - OCEAN TIKA Large Bucket Bag: Priced at ¥22,000, perfect for carrying all beach essentials.
• - OCEAN TIKA Beach Bag: At ¥25,300, this functional bag embodies style and utility.

Where to Buy

These sustainable products will be available at ECOALF's permanent locations including Shibuya Scramble Square, Takashimaya, and several other locations, as well as online at their official website. Additionally, temporary pop-up stores will be open for a limited time at various locations including Tamagawa Takashimaya.

About ECOALF

Founded in Spain in 2009 by Javier Goyeneche, ECOALF emerged as a sustainable fashion brand driven by the vision of creating a better world for future generations. Upholding the motto "Because there is no planet B®", ECOALF prioritizes the use of recycled materials and low-impact natural fibers in all of its products. Committed to innovation, the brand has developed over 400 fabrics from recycled plastics, fishing nets, tires, and more, making it a leader in the sustainable fashion movement. The brand’s efforts contribute significantly to the UN’s Sustainable Development Goals, particularly in promoting the health of oceans under SDG 14.

For more information and to shop the latest collection, visit: ECOALF Official Store.

Stay connected with ECOALF via social media on Instagram, Twitter, and Facebook.