Irokoto and Salt Forge Strategic Alliance in Digital Creative Industry

Strategic Partnership Announcement: Irokoto and Salt

On December 2, 2025, Irokoto Inc. and Salt Inc., two prominent players in the web production and digital creative sectors focused on the anime and gaming industries, announced their strategic partnership. Irokoto, based in Shibuya, Tokyo, and led by CEO Kenryo Hogari, aims to leverage this collaboration alongside Salt, directed by CEO Kazuo Yamamoto, to enhance their strengths in the entertainment industry's digital space.

Strengthening Digital Creativity

Under this new partnership, both companies intend to maximize their capabilities in the realms of digital creativity and web production tailored to anime and gaming. By fostering collaboration, they aspire to expand their business offerings while creating innovative value in the marketplace. Together, they will integrate their extensive experience and services in planning, production, development, and operations, ultimately enhancing their technological prowess. The partnership also emphasizes the development of specialized promotional content that caters to the entertainment sector, intending to contribute to the overall growth of the industry.

Industry Context

As the entertainment industry rapidly evolves, the demands for digital creativity have become more sophisticated and diverse. This includes areas such as web services, applications, social media integration, and server infrastructure. The requirement for specialized skills and comprehensive experience is now more significant than ever. With over a decade of proven performance in web production and operations in the entertainment industry, the collaboration between Irokoto and Salt will allow both entities to share their knowledge and expertise.

The partnership aims not only to strengthen existing web production services but also to embark on new ventures like collaborative web service development and entering platform domains, overcoming the challenges they might face alone.

Future Prospects

Moving forward, both companies are committed to elevating the quality of their web production and operations while also expanding their resources. Another key focus will be the development and promotion of engaging promotional content on social media platforms, aimed at boosting user interaction and engagement.

They plan to enhance offerings like the well-established social media promotional tool “SMARTBUZZ,” which includes diagnostic polling initiatives and services optimized to handle significant simultaneous user traffic. Such developments will ensure tailored promotional content that resonates with the anime and gaming industries. For more information, the public can visit the dedicated partnership site at SALT × Irokoto Partnership.