#Japan #Tokyo #Nippon Direct #Amudol #Daiginjo

Experience Traditional Japanese Culture with Modern VTuber Collaborations

Nippon Direct Sales Co., Ltd. is taking a step forward in merging traditional and modern culture by launching a limited-edition sake called 'Daiginjo Amu no Sake' in collaboration with the 2.5D VTuber idol group, Amudol. The release is scheduled for March 13, 2026, and will feature original labels adorned with kimono designs, enhancing the cultural aesthetics of the product.

This collaboration marks the second phase of Nippon Direct Sales' partnership with Amudol, after the successful launch of a dedicated shop, exclusive Japanese fashion items, and live streaming commerce events during the first phase. The initiative is part of a broader strategy for Nippon Direct Sales to evolve from a traditional e-commerce platform into a comprehensive service provider within the realms of entertainment, global outreach, and digital transformation.

Background of the Collaboration

The upcoming release, continuing the theme of 'Wafuku x VTuber', aims to deepen the cultural experience associated with Japanese attire and its representation in popular media today. Since the partnership commenced in February 2026, the collaboration has focused on creating a unique online shopping experience. The exclusive shop on Nippon Direct Sales' website has allowed customers to access specially designed kimono-themed merchandise and partake in original live-streamed events that resonate with fans of VTuber culture.

In this new phase, Nippon Direct Sales aims to further integrate the cultural narratives of modern virtual content with the timelessness of traditional Japanese products, thereby crafting a seamless consumer journey that bridges fan interaction and transformative purchasing experiences.

Product Details: 'Daiginjo Amu no Sake'

The designated product, 'Daiginjo Amu no Sake', will be presented in two unique versions: the Hatena version and the Hirasaka Mei version. Each of these will feature an exclusive original label showcasing the characters in kimono attire and will come packaged with carefully crafted acrylic keychains, making them perfect collector’s items. Costing 7,700 yen (tax included) each, the products will be available exclusively on the Nippon Direct Sales e-commerce platform from 11:00 PM on March 13.

Product Overview:

• - Name: 'Daiginjo Amu no Sake'
• - Versions: Hatena / Hirasaka Mei
• - Features: Original label in kimono style + acrylic keychain included
• - Price: 7,700 yen (tax included) each
• - Release Timing: March 13, 2026, 11:00 PM
• - Available at: Nippon Direct Sales e-commerce site within the dedicated Amudol merchandise shop
• - Streaming: Will be featured on the Amudol channel

Please note that, given the nature of alcoholic beverages, the schedule may change based on final confirmations and sales preparation status. Additionally, adhering to legal regulations, individuals under the age of 20 are prohibited from purchasing alcoholic drinks.

Highlighting Collaboration with Nara Kasugayama Sake Brewery

The 'Daiginjo Amu no Sake' product is developed in collaboration with Nara Kasugayama Sake Brewery, which was established in 1877. Located at the foot of the sacred Kasugayama forest, this brewery is known for its dedication to traditional sake-making techniques. By pairing VTuber culture and sake craftsmanship with a touch of 'Wafuku', Nippon Direct Sales is poised to create a distinctive offering that showcases the uniqueness of Japanese heritage.

Amudol: The Rising VTuber Idol Group

Amudol is slated to make their official debut on March 18, 2024, as a 2.5D VTuber idol collective that aims to traverse the realms of the virtual and reality. Their growing popularity is evident with their official YouTube channel surpassing 20,000 subscribers, fueling excitement for their entry into the entertainment industry.

For more information about Nippon Direct Sales and Amudol, you can visit the respective official websites listed below:

• - Nippon Direct Sales Co., Ltd.: Nihon Chokuhan
• - Amudol Official Site: Amuse Dolce.

This collaboration exemplifies how traditional products can be revitalized and reach new audiences by harnessing the creativity of contemporary cultural phenomena. Keeping the spirit of innovation at its core, Nippon Direct Sales continues to explore uncharted territories in the digital commerce landscape.