BREWDOG's Gold Friday Craft Beer Lands in Japan from Berlin

BREWDOG's Gold Friday: A New Addition to Japan

The acclaimed UK craft beer brand BREWDOG has launched its latest offering in Japan, proudly presenting the Gold Friday, a brew that embodies the traditional German Märzen style. This new product, arriving from BREWDOG's Berlin brewery, follows the recent release of Zwickel Helles and promises to captivate beer enthusiasts with its unique taste and character.

Gold Friday showcases the rich, toasty aroma of malt, making it a perfect complement to the upcoming colder seasons. With a delightful mix of biscuit, toast, and caramel notes, the beer offers a hint of bitterness and a fresh finish, beautifully shimmering in golden hues.

Product Details

- Beer Style: Märzen
- Alcohol by Volume: 5.2%
- Volume: 330ml
- Retail Price: 438 yen (tax included)
- Availability: The beer will be available exclusively at approximately 300 Aeon, Aeon Style, and Aeon Liquor stores across Honshu, Shikoku, and Kyushu, but some locations may not carry it. Once the initial stock runs out, the beer will no longer be available.

While many associate BREWDOG primarily with IPAs, Gold Friday stands out as a Lager, honoring traditional Märzen brewing techniques. The Berlin facility prominently features a sign that reads “BIER OHNE GRENZEN” (Beer Without Borders), reflecting their commitment to tradition while embracing innovation. This balance between tradition and modernity is the essence of BREWDOG, and the challenge is beautifully encapsulated in every sip of Gold Friday.

MAN WITH A MISSION's Jean-Ken Johnny Visits BREWDOG Berlin

In an exciting collaboration, Jean-Ken Johnny, a member of the popular rock band MAN WITH A MISSION, visited BREWDOG's Berlin brewery, experiencing the production of Gold Friday firsthand. This visit coincided with the band’s HOWLING ACROSS THE WORLD UK/EU TOUR 2025, allowing them to engage with the staff and immerse themselves in both the craft beer spirit of BREWDOG and the rich beer culture of Germany.

In Johnny's own words, he commented, “The beer brewed in Berlin is a perfect match for beautiful golden colors! The aromas of biscuits and toast are truly delightful! I hope everyone in Japan gets a chance to taste this authentic German beer!”

BREWDOG: The Unsurpassed UK Craft Beer Brand

Founded in April 2007 in Aberdeenshire, Scotland, BREWDOG has swiftly grown into the UK’s number one craft beer manufacturer, operating over 100 bars globally, primarily across Europe, the US, and Asia. Among its diverse lineup, the PUNK IPA remains a standout, being the catalyst for BREWDOG’s journey. This light golden classic beer bursts with flavors from New World hops, presenting tropical fruit notes like grapefruit, pineapple, and lychee, all balanced with a caramel aroma and a sharp bitterness that lingers after each sip.

BREWDOG maintains its status as the leading craft beer brand in the UK, with the largest market share as of 2022.