#Hisense #Berlin #Poland #FIFA World Cup #RGB-MiniLED

Hisense Strengthens FIFA Partnership with New RGB-MiniLED Technology at IFA 2025

In a significant announcement at IFA 2025, Hisense, a leading global consumer electronics brand, declared its ongoing commitment as the Official Sponsor of the FIFA World Cup™. This collaboration, which began back in 2018, marks a continued investment in bringing the best possible viewing experience to fans around the globe.

A Milestone Partnership

Hisense's journey with FIFA has been marked by several key milestones. From showcasing its brand at the 2018 FIFA World Cup™ to collaborating with FIFA+ for content during the 2022 Qatar tournament, the brand has solidified its presence in the world of football. Their technology was also integrated into the VAR system used during the FIFA Club World Cup 2025™, proving its dedication to enhancing the user experience for football fans. Furthermore, Hisense is gearing up for its sponsorship role in the upcoming FIFA World Cup 2026™, which is expected to feature an expanded lineup of 48 teams across three host countries for the first time in history.

Catherine Fang, Vice President of Hisense Group, emphasized the idea that unforgettable moments begin with exceptional experiences. "Our goal is to ensure fans can relish these moments fully," Fang stated. This philosophy is backed by four crucial principles: technological innovation, user-centric design, intelligent services, and cultural values. These principles drive Hisense to push the boundaries of display technology, from HDR to laser TVs, and now with the new RGB-MiniLED technology, which promises an unprecedented level of image quality.

Unveiling RGB-MiniLED Technology

At the IFA 2025 event, Hisense showcased its latest innovation: a 116-inch RGB-MiniLED television. This display boasts enhanced color vibrancy, superior contrast, and brightness that outshines traditional QD-OLED screens. By positioning itself as a frontrunner in next-generation displays, Hisense not only reaffirms its commitment to technological advancement but also aims to deliver an immersive, personalized experience to viewers.

FIFA’s business director, Romy Gai, echoed these sentiments, reiterating the collaborative aim of providing the best display technology to offer billions of fans a world-class viewing experience. Hisense aims to transform living rooms across the globe into front-row seats at the World Cup, allowing fans to experience the excitement like never before.

Looking Forward to 2026

As the anticipation builds for the 2026 tournament, Hisense’s aspirations align with the unique challenges of hosting such a grand event in multiple locations. The brand is determined to ensure that fans' homes are equipped with the latest technology to enjoy the matches as if they were at the stadium. With its history of innovation and performance, Hisense seeks to redefine how fans engage with sports events.

Founded in 1969, Hisense has risen to prominence in the global market for consumer electronics and home appliances, establishing a presence in over 160 countries. The company specializes in high-end multimedia products, household devices, and smart IT solutions. According to industry analysts at Omdia, Hisense currently holds the top spot in the market for 100-inch and larger televisions for Q1 2023 through Q1 2025. As the official sponsor of the FIFA Club World Cup 2026™, Hisense remains committed to fostering close relationships with the sports industry to reach audiences around the world.

With this continued dedication and technology at its helm, Hisense is poised to change the face of sports viewing in the years to come, making every thrilling goal and match moment an unforgettable memory for fans around the world.