#Promotion #Award #Nagano #JA Town

JA Town Award 2024-2025 Winners Announced

The "JA Town Award 2024-2025" has been officially announced, recognizing outstanding performance in the agricultural retail sector. This initiative, led by JA Zen-Noh, Japan's national agricultural cooperative, honors shops and products based on their sales achievements and new product listings during the fiscal year from April 2024 to March 2025. This year, the award is segmented into two categories: the Shop Award and the Product Award.

In the Shop Award category, the esteemed winner is "Zen-Noh Nagano Boku wa Oishii Oendan," operated by JA Zen-Noh Nagano. This marks an impressive third consecutive win for the shop, following victories in the previous two years, 2022 and 2023. The recognition is not just a personal achievement for the shop but also a testament to the dedication of local farmers and producers in Nagano Prefecture. The winners are celebrated on a dedicated page on the JA Town website.

You can view the special winner's page here.

Exciting Promotions for Award Winners

To celebrate this year's achievements, a campaign titled "JA Town Award 2024-2025 Winning Shop & Product Celebration Sale" is set to run from June 13 to June 24. Customers can enjoy a special ¥500 discount coupon valid on select items from winning shops and products during this promotion. A limited number of coupons will be available to the first 500 customers, making this an event not to be missed!

More details can be found on the promotional page here.

Winner Highlights

Shop Award Winners:

1. Zen-Noh Nagano Boku wa Oishii Oendan (JA Zen-Noh Nagano)
Shop Link
2. Ibaraki's Good Things Plaza (JA Zen-Noh Ibaraki)
Shop Link
3. JA Ehime Direct Sales Shop (JA Zen-Noh Ehime)
Shop Link

Audience Responses

The winning shop, Zen-Noh Nagano Boku wa Oishii Oendan, expressed their heartfelt gratitude for achieving the top position. They credited their success to the continuous support from consumers who cherish Nagano's agricultural products, as well as the collaboration of local farmers and processors who work tirelessly to provide quality goods. Their dedication to promoting Nagano’s agricultural products remains steadfast, encouraging customers to check their offerings regularly.

In a similar vein, Ibaraki's Good Things Plaza, while earning second place, expressed delight in being able to present various delicious Ibaraki products, such as melons and sweet potatoes, to customers nationwide. They aim to continue showcasing the best of Ibaraki’s farm produce to a broader audience.

JA Ehime Direct Sales Shop celebrated its third-place finish thanks to the support it has received from both loyal customers and local producers. They emphasized that Ehime Prefecture, famous for its citrus fruits, continues to produce over 25 varieties throughout the year, showcasing the diversity and richness of its agricultural output.

Product Award Category

The Product Award segment recognizes excellence across numerous categories, including fruits, vegetables, rice, and processed goods. Some notable winners include:

• - Fruit: Ehime's Setoka (5kg) – JA Ehime Direct Sales Shop
• - Vegetables: Kan Shou Sweet Potatoes (5kg) – Oita’s Delicious Full Completion
• - Rice: Toyama's Tentakaku (5kg x 2) – Ecchu's Pride
• - Meat: Oita Bungo Beef (1kg) – Oita’s Delicious Full Completion

The winners in the Product Award category reflect the exceptional quality and variety available to consumers on the JA Town platform.

About JA Town

Operating under the overarching umbrella of JA Zen-Noh, JA Town is an online marketplace dedicated to delivering fresh agricultural products directly from producers to consumers. The platform aims to promote the theme "Let’s Live Deliciously in Japan," showcasing seasonal produce and specialties throughout Japan. Customers are encouraged to explore JA Town’s website and the engaging character