Experience Authentic Dorayaki at Nakamuraya in Shinjuku on April 4, 2026

Exciting Dorayaki Experience in Shinjuku

On April 4, 2026, the festivities will unfold in Shinjuku as Nakamuraya, a renowned Japanese confectionery brand, hosts its special event, "Authentic Dorayaki Experience." Celebrated on the designated Dorayaki Day, this occasion promises to be a delightful celebration of traditional Japanese sweets.

Nakamuraya, under the leadership of President Hiroyuki Shimada, has been a cornerstone of exceptional Japanese confectionery since 1909. The company believes in providing the highest quality dorayaki to ensure that everyone can savor the authentic flavors of these sweet delights in their daily lives. This year's event is designed to introduce the richness of Nakamuraya’s dorayaki, showcasing their meticulously crafted anko (sweet red bean paste) and pancake-like skin.

Event Overview

The event will take place at three different venues in Shinjuku:

- Suica Penguin Plaza
- Shinjuku Central Park
- Causal Dining Granna, Nakamuraya Main Store

Event Highlights:

1. Free Dorayaki Giveaway
- The first 2,500 attendees who complete a brief survey at Suica Penguin Plaza will receive a complimentary "Ippin Dorayaki," while supplies last.
2. Live Cooking Demonstrations
- A mobile kitchen will serve delicious dorayaki. Attendees can enjoy a taste but are required to reserve a spot in advance.
- Start Time: 10:30 AM at Suica Penguin Plaza.
3. Exhibition of Nakamuraya’s Craftsmanship
- Attendees will have the chance to learn about Nakamuraya's dedication to quality through informative displays.

Detailed Schedule:

1. Suica Penguin Plaza (10:00 AM - 6:00 PM)
- Location: 5-24-55 Sendagaya, Shibuya, Tokyo 160-0022
- Access: Directly accessible from JR Shinjuku Station.

2. Shinjuku Central Park Funmore Time Square (11:00 AM - 5:00 PM)
- Location: 2-11 Nishi-Shinjuku, Shinjuku, Tokyo 160-0023
- Access: Approximately a 10-minute walk from Shinjuku Station.
- The first 500 guests completing a survey will be gifted an "Ippin Dorayaki".

3. Causal Dining Granna (Starts at 3:00 PM)
- A limited one-day-exclusive "Dorayaki Anko Sweets Course" created by the Nakamuraya pastry chef will be available, featuring various innovative dishes using the signature dorayaki. This tasting menu includes:
- A platter of assorted dorayaki
- Anko croquettes with spices
- Anko and ginger dessert soup
- Dorayaki tiramisu parfait
- Course Fee: 5,000 yen (tax included).
- Reservations: Open from March 11, 2026. Limited availability.
- Location: 8th floor of Nakamuraya Building, 3-26-13 Shinjuku, Tokyo 160-0022.
- Access: 2-minute walk from JR Shinjuku Station.

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Special Treats

Each participant walking through these experiences not only enjoys complimentary snacks but also engages in a celebration of Japan's rich culinary culture. The Ippin Dorayaki is made with premium ingredients including Egu Royal® eggs, a unique blend that provides a beautifully rich flavor, showcasing Nakamuraya’s commitment to quality.

The festivities aim to reinforce Nakamuraya’s philosophy of sharing joy through exceptional food. Whether you are a seasoned dorayaki lover or trying it for the first time, this event is not to be missed!

Join us in this unique culinary journey where we pass down the traditions of our craft, making Japanese culture accessible and enjoyable for all.
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Closing Remarks

At Nakamuraya, our mission is to continue pursuing true value through creative and challenging culinary ideas that resonate well with contemporary lifestyles. We look forward to welcoming you to our Dorayaki Day celebration in Shinjuku!