America's Test Kitchen Unveils New Advertising Opportunities on Expanded FAST Channel

America's Test Kitchen Expands Advertising in the FAST Space

America's Test Kitchen (ATK), a beloved culinary media brand, has recently announced an exciting new development in its advertising strategy, unveiling direct and programmatic advertising options across its expanding network of Free Ad-Supported Streaming TV (FAST) channels. This move is poised to engage audiences who are passionate about food, offering advertisers an innovative way to reach this targeted demographic.

Strategic Expansion on Streaming Platforms

As consumer preferences increasingly shift towards streaming media, ATK is responding by widening its footprint across major Connected TV (CTV) platforms. Its FAST channels are now accessible on prominent platforms like Roku, Samsung TV Plus, LG Channels, Vizio WatchFree+, Pluto TV, and Xumo Play. This innovative step enables brands to present their messaging to a vast audience of food enthusiasts at scale, harnessing the power of ATK’s trusted and high-quality cooking content.

Daniel Suratt, CEO of America's Test Kitchen, expressed, "America's Test Kitchen operates two of the top FAST cooking channels in the media ecosystem, distributing our trusted content to streamers everywhere." This assertion underscores ATK's significant position in the culinary streaming landscape, making it an attractive partner for advertisers aiming to engage high-intent consumers.

Enhanced Advertising Opportunities for Brands

One of the key highlights of this expansion is ATK's collaboration with leading ad technology firms like Magnite and PubMatic. These partnerships enable programmatic monetization and provide advertisers access to premium placements across participating FAST channels. Advertisers can choose between engaging directly via sponsorships and custom brand integrations or accessing the inventory through programmatic channels via private marketplace deals and guaranteed buys. This flexibility in advertising options allows brands to connect with ATK in a manner that best suits their needs.

Ryan Kenney, SVP of Revenue at Magnite, commented, "As a primary partner to America's Test Kitchen, Magnite is proud to help unlock new advertising opportunities across its growing FAST channel portfolio." This sentiment highlights the crucial role of technological integration in expanding revenue streams while ensuring that high-quality content remains at the forefront.

The Shift Towards a Food-Centric Audience

With the rapid evolution of the food content landscape, ATK is well-positioned to engage younger, streaming-first households while maintaining the highest standards for brand safety and content quality. The network offers 24/7 access to cooking shows and culinary content that resonates with its audience, ensuring advertisers can effectively reach and engage their target demographics.

Nicole Scaglione, VP of CTV at PubMatic, noted, "As FAST continues to grow, premium publishers like America's Test Kitchen need infrastructure that supports both scale and flexibility." This indicates a broader trend of innovation within the media space, with ATK leading the way in facilitating meaningful connections between brands and food-focused viewers.

Future Ready - Expanding the Content Slate

Looking ahead, America's Test Kitchen plans to continue evolving its approach to streaming media. Plans are underway to expand the content available on FAST channels, introduce new platform partnerships, and further enhance advertising formats and audience targeting capabilities. As the digital media landscape evolves, so too will ATK’s commitment to innovate and improve, ensuring that advertisers have more opportunities to engage with their audiences in creative and effective ways.

About America's Test Kitchen

Founded in 1992, America's Test Kitchen is dedicated to empowering home cooks with the confidence and creativity they need in the kitchen. With a wealth of resources including TV shows, magazines, and digital content, ATK is recognized as a leading brand among culinary enthusiasts worldwide. Located in a state-of-the-art kitchen facility in Boston’s Seaport District, ATK’s commitment to quality and excellence continues to resonate with millions of fans.

In summary, America's Test Kitchen's expansion into direct and programmatic advertising signals a shift toward more dynamic and engaging opportunities for advertisers aiming to connect with food-loving audiences in a rapidly changing media environment.