Vibram and Natural Selection Tour Team Up for Elite Snowboarding Innovation

Vibram Partners with Natural Selection Tour

In an exciting move for winter sports enthusiasts, Vibram, known as a global leader in high-performance rubber outsoles, has officially partnered with the Natural Selection Tour (NST). This collaboration represents a significant step in the evolution of performance in elite snowboarding, specifically aimed at enhancing traction and stability in challenging, natural terrains.

Founded by renowned snowboarder Travis Rice, the Natural Selection Tour emphasizes creativity and progression within the sport. Coming up from March 10-15, 2026, the tour will showcase top-tier snowboarders tackling the unpredictable terrains of Revelstoke, British Columbia. During this period, two days will be specifically selected for live broadcasts on Red Bull TV, allowing fans a front-row seat to some of the most exhilarating moments in snowboarding.

What sets this partnership apart is Vibram's commitment to ensuring that athletes like Rice can confidently navigate icy boot packs, exposed ridgelines, and technical in-runs. As noted by Rice, “Confidence isn't optional; it's essential” in such unpredictable conditions. To facilitate this, Vibram is unveiling the new Union Reset Pro snowboard boot. This updated boot for Fall 2026 is engineered for riders who demand uncompromising precision, featuring the Vibram XS Trek Evo outsole. Designed for stability, comfort, and durability, this outsole provides confident traction on snow, ice, and hard terrain.

Moreover, the Reset Pro boot incorporates a Vibram SD midsole for enhanced shock absorption and optimized energy return, ensuring that athletes can perform at their best without compromise. Fabrizio Gamberini, Vibram's Global Chief Brand Officer and President, expressed the essence of this collaboration by stating, “Trust is built quietly and deliberately, from the ground up”. For Vibram, this partnership isn't just about visibility; it’s about becoming an integral part of an athlete's performance, especially in environments where every step matters.

Vibram has been synonymous with innovation and quality for over 80 years, producing more than 40 million outsoles annually and holding a significant presence in various outdoor activities, fashion, and even orthopedics. With their headquarters in Italy, they operate in over 120 countries, extensively testing their products under diverse conditions. Their longstanding yellow octagon logo is a badge of honor representing quality and performance, trusted by not only recreational users but also professional athletes.

The collaboration with the Natural Selection Tour is a significant endorsement of Vibram’s commitment to pushing the boundaries of what is possible in snowboarding gear. As athletes prepare to showcase their skills in the competitive landscape of NST, they rely on Vibram’s performance solutions that support their passion for pushing limits. Tune into the live broadcasts starting March 10 and witness how the world of snowboarding evolves with Vibram at the forefront.

For more information about Vibram and their products, visit www.vibram.com to learn how they're pioneering the future of footwear performance in extreme conditions.

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