#Japan #Toyama #Summer Gifts #Sasara-ya #Hinodeya

Sasara-ya's Exciting 2025 Summer Gift Collection

Sasara-ya, a renowned rice cracker manufacturer under Hinodeya Seika Sangyo Co., Ltd., has unveiled its 2025 summer gift collection, perfect for seasonal giving. With over a century of tradition since its establishment in 1924, Sasara-ya continues to delight customers with high-quality rice snacks made from 100% Toyama rice. This year, they offer a variety of thoughtfully curated gifts for the O-chugen season, which is a time for showing gratitude to friends, family, and colleagues.

Among the highlights is the revamped gift package, Mizuho no Irodori, which features an assortment of eight popular rice snacks that have captured customer hearts. The new design, adorned with the beautiful colors of Rhododendron—often referred to as the queen of flowers—brings a fresh and elegant touch that embodies summer's essence.

In addition to the well-loved assortments, Sasara-ya introduces a new item: Ebi-san. This gift includes three types of shrimp crackers made from the renowned white shrimp and sweet shrimp from the Sea of Japan. The charming design evokes an image of playful shrimp swimming in the sea, making it an ideal summer treat for casual gatherings or as a souvenir.

For those looking for premium offerings, Sasara-ya presents the 90 Piece Shiroebi Selection in a beautiful furoshiki wrap, which is perfect for impressing business partners or expressing appreciation. Additionally, the 48 Piece Shiroebi Selection in a luxurious paper box is sure to impress as a gift.

Sasara-ya also caters to the variety-seekers with the Uta-dzukushi, featuring 24 packets of various rice crackers, allowing everyone to enjoy a mix of flavors including shrimp, sesame, seaweed, and kelp—all made with locally sourced ingredients.

To make gifting easier, particularly during the busy summer season, Sasara-ya offers a shipping service plan that covers shipping costs for orders placed between June 11, 2025, and August 17, 2025. This service is ideal for customers wanting to send summer gifts to loved ones well in advance.

Why Choose Sasara-ya Gifts?

1. Long Shelf Life: With a shelf life of 3-5 months, Sasara-ya’s rice crackers can be enjoyed at leisure by recipients.
2. Convenient Packaging: Individually packaged snacks ensure ease of sharing and help maintain freshness, while making for a convenient sharing experience at gatherings.
3. High-Quality Ingredients: All snacks are crafted from 100% Toyama rice, adhering to traditional and meticulous manufacturing methods that honor the natural flavor and aroma of the rice.

Moreover, customers can customize their gifts with free services like personalized wrapping and bulk ordering options that are easy to manage through an Excel form for both personal and corporate needs.

Explore the full range of 2025 summer gifts available at the official Sasara-ya online shop, ensuring you find the perfect items to express your gratitude this O-chugen season. Don’t miss out on bringing joy and flavor to your beloved ones with Sasara-ya’s exceptional offerings.

Company Overview

Founded in 1924, Hinodeya Seika Sangyo Co., Ltd. has a long-standing history of producing rice crackers that embody Japanese culture and craftsmanship. With a commitment to local sourcing and the phrase “local production for local consumption,” they strive to deliver safe, high-quality products to their customers across Japan.

For more information, visit the Sasara-ya official online shop and discover the 2025 summer gift special page to explore all available products.