GENDA Inc. Expands Its Horizons with the Acquisition of Barberio Entertainment Company
On July 15, 2025, Brown Gibbons Lang & Company (BGL), a prestigious independent investment bank, announced the successful acquisition of Barberio Entertainment Company by GENDA Inc. This acquisition marks a significant step for GENDA as it strives to enhance its operations across North America while diversifying its entertainment service offerings.
Who is GENDA Inc.?
Based out of Tokyo, Japan, GENDA Inc. is a dynamic entertainment enterprise with a mission to spread joy globally through various business activities. The company's portfolio includes a wide array of services such as amusement arcades, karaoke establishments, food and beverage services, character merchandising, and content promotion. With platforms like GiGO and Karaoke BanBan, GENDA aims to capture the hearts of customers spanning multiple regions, including North America, mainland China, the U.K., and the Middle East.
About the Acquisition
Barberio Entertainment, located in San Antonio, Texas, specializes in providing comprehensive amusement facility services. These services encompass the design, selection of equipment, management, and maintenance of arcades. The expertise that Barberio brings is expected to complement GENDA's existing operations while providing a robust infrastructure to further enhance entertainment experiences for customers.
The acquisition is strategically aligned with GENDA’s broader roll-up strategy to consolidate business operations in North America. As a result of this merger, GENDA anticipates a substantial increase in its sales volume, driven by the expertise and resources that Barberio offers. This move aims to create synergies that will not only strengthen GENDA's footprint in the region but also significantly contribute to the profitability of the overall company group.
BGL's Role
BGL's Family Products and Entertainment investment banking team played a critical role in facilitating this transaction, serving as the exclusive financial advisor to GENDA. Their experience in advising companies within the amusement and entertainment sectors has been instrumental in successfully navigating this acquisition. Prior to this deal, BGL also assisted GENDA in acquiring National Entertainment Network, demonstrating their ongoing partnership in supporting the company's aspirations for growth.
The Future of Entertainment
As the industry landscape evolves, GENDA’s strategic acquisition of Barberio Entertainment signals a shift toward greater consolidation within the amusement and entertainment sector. By integrating Barberio's extensive experience in arcade management and service provision, GENDA is poised to offer enhanced experiences to its customers while capitalizing on emerging market trends.
In a competitive marketplace, creating value through unique experiential offerings will be crucial. GENDA's diverse portfolio, combined with Barberio’s operational expertise, positions the company at the forefront of the entertainment industry.
Conclusion
The acquisition of Barberio Entertainment Company represents a significant milestone for GENDA Inc. as it sets its sights on strengthening its presence in North America. With a commitment to delivering high-quality entertainment experiences, the partnership with Barberio will pave the way for future growth and innovation. As both companies combine their strengths, customers can anticipate even more exciting and enjoyable experiences in the arcades and entertainment venues they choose to visit.
With investment banks like BGL leading the charge in mergers and acquisitions, the landscape of the amusement industry will likely continue adapting and evolving to meet the demands of consumers who seek fun and leisure.
For more information about GENDA Inc. and its family of entertainment companies, visit
GENDA's official website.