#USA #Lehi #event marketing #Mobly #Jump Capital

Mobly's Revolutionary Leap in Event Marketing Technology

Mobly, Inc., a trailblazer in the event marketing technology sector, has recently announced the successful completion of its
$4.3 million seed funding round. This significant milestone has attracted attention not only for its size but also due to the caliber of investors involved. The funding was co-led by Jump Capital and Eniac Ventures, with notable participation from Peterson Ventures and previously existing investors, such as Tenzing.VC and Peak Ventures.

Founded in 2023 by Zach Barney and Kris Jenkins, Mobly's mission is to reshape how brands approach event marketing. By significantly reducing the average "Speed to Lead" from 11 days to mere minutes, Mobly enables marketing and sales teams to efficiently create, manage, and analyze campaigns driven by events. This unique capability not only accelerates lead capture but also significantly enhances lead quality through automated CRM enrichment tools.

In the previous year, Mobly experienced extraordinary growth, with revenue jumping fivefold and user acquisition surging fourfold. This impressive trajectory underscores the growing demand for comprehensive event marketing solutions across diverse sectors.

Zach Barney, Co-Founder and CEO of Mobly, expressed elation over the support from both new and returning investors, affirming that it validates Mobly's innovative approach towards event marketing's future. "This funding allows us to ramp up our mission to assist brands in reaching their target audiences in impactful and measurable ways," said Barney. With enhanced speed-to-lead and superior data quality, Mobly is already generating significant results for its clientele — and this is merely the beginning.

Jump Capital's involvement in this funding round signals strong confidence in Mobly's potential to disrupt the event marketing landscape. According to Saaya Nath Pal, Partner at Jump Capital, "Event marketing has traditionally lagged in terms of digital transformation, and Mobly presents scalable, innovative solutions that are poised to lead the industry." Pal highlighted that Mobly is redefining the manner in which brands engage with potential leads in real-time.

Eniac Ventures' Principal, Kristin McDonald, also endorsed Mobly's innovative vision, noting that the company is not just another solution in the market. Instead, it represents a groundbreaking approach to revenue generation within event marketing. She pointed out that traditional methods have not kept pace with advancements in remote operating systems, despite robust budgets and evident ROI. Mobly introduces a new era of automation and AI-driven tools into the event marketing space, filling a crucial gap.

With the new capital acquired, Mobly aims to accelerate its product development, upgrade its platform with new features, and enhance marketing strategies through strategic partnerships to extend its market presence. The company stands at a crucial juncture where it can fundamentally alter the event marketing ecosystem.

About Mobly, Inc.

Mobly, Inc. is at the forefront of the event marketing technology industry, offering brands powerful tools for creating, executing, and analyzing impactful events on a large scale. By leveraging data-driven insights, Mobly aids brands in building robust connections with their audiences, thereby enhancing engagement and return on investment for event-focused campaigns. For further information, you can visit Mobly's Website.