Innovative AI Video by VCAT AI Achieves 8x Sales Goal with Meiji Collaboration

VCAT AI's Groundbreaking Achievement with Meiji

In a remarkable collaboration between VCAT AI and Meiji, an innovative AI-produced video has shattered sales expectations, achieving over eight times the initial target amount. The AI-generated promotional content, created by VCAT AI's CREAGEN LAB, played a pivotal role in a crowdfunding project for Meiji’s new nutritious food product designed for toddlers, known as “えいようぐるり.” After its launch on the crowdfunding platform Makuake at the end of March 2025, the project reached its sales goal within just 30 minutes, accumulating a total of ¥1,714,920.

Background of the Collaboration

Meiji, a leading food manufacturer, partnered with MISOVATION to develop “えいようぐるり,” a nutritious meal for children aged 3 to 5. This innovative product aims to provide essential nutrients that children need while ensuring an enjoyable taste that appeals to both kids and their parents. Recognizing the specific needs of parents—who are often keen to understand not only the ingredients but also the preparation methods—CREAGEN LAB took a strategic approach to address these concerns through visual storytelling.

Visual Storytelling Strategy

To resonate with the target audience—parents of young children—CREAGEN LAB focused on transforming nutritional needs into engaging visuals. By featuring high-quality ingredients like spinach, carrots, and mackerel, the team utilized their unique AI pipeline to depict the colors and textures of these ingredients vividly. This not only enhanced trust in the product but also created a warm and inviting imagery that connected with viewers emotionally.

The concept revolved around a miniature world where small chefs meticulously prepared the ingredients, creating a visually appealing narrative that naturally attracted both children and adults. This approach effectively minimized the ‘artificial’ appearance often associated with AI content, leaving only the meaningful message that the team wished to communicate.

Overcoming AI Concerns

Despite ongoing skepticism surrounding AI content—particularly in the food and childcare sectors where trust is paramount—VCAT AI's innovative approach produced tangible results. The trust associated with the Meiji brand, combined with CREAGEN LAB's ability to convey what’s in the product in an intuitive and attractive way, significantly influenced purchasing decisions.

The merger of AI's strengths in information visualization with targeted messaging proved to be powerful, highlighting how AI-generated content can achieve conversion rates on par with—if not better than—traditional human-created videos. As a result, the impressive outcome of surpassing the funding goal by over eight times is a testament to this creative synergy.

As VCAT AI CEO John Bom Jin states, "The concerns surrounding AI persist. However, when used correctly, it has the potential to move people emotionally. Providing proof of this is our mission."

Technical Differentiation of CREAGEN LAB

CREAGEN LAB has redefined video production through proprietary solutions that integrate various AI tools, leading to enhanced speed and cost-effectiveness. Here’s what sets them apart:

- Cost and Time Efficiency: Utilizing their AI pipeline, CREAGEN LAB has achieved a cost reduction of up to 90% and significantly shortened production timelines compared to traditional methods.
- Proven Global Success: With over 75 collaborations involving major companies like Samsung, NAVER, and Lotte, their track record speaks for itself.
- Data-Driven Success: Their videos have shown an average viewer engagement increase of over 20% over existing live-action videos, with multiple productions hitting over a million organic views without any advertising spend.

This impressive track record played a crucial role in being chosen for Meiji's innovative project, and VCAT AI aims to leverage this success to broaden the possibilities of AI-driven purchasing conversion.

About CREAGEN LAB

- Company: VCAT AI Inc.
- Service: CREAGEN LAB
- Focus: AI video production, AX solutions, global content production.
- Achievements: Collaborating with over 75 companies globally (including Samsung, NAVER, Lotte).
- Official Website: CREAGEN LAB