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OURO 2025 Overview: Rolex Submariner Buyback Price Trends

The leading luxury watch buyback service, OURO, operated by JUNIOR Co., Ltd. based in Shibuya, Tokyo, has released a detailed analysis of the buyback price movement for the Rolex Submariner from January 1, 2025, to December 31, 2025. Leveraging an extensive sales network with an annual revenue of 160 billion yen and data spanning over 20 countries, this report clarifies the monthly fluctuations in the buyback prices of the Rolex Submariner, providing insights into optimal selling times based on market trends.

Rolex Submariner Buyback Trends in 2025 by Reference

Ref.124060: Maximum Buyback Price of 1,995,000 yen

• - January: 1,818,000 yen
• - March: 1,796,000 yen (slight dip)
• - April: price stabilizes and starts to recover
• - June: 1,898,000 yen (notable recovery)
• - December: peaks at 1,995,000 yen

Ref.124060 gained traction among those who prefer simple non-date models for its practicality and balance, maintaining strong long-term popularity. Throughout the year, it showed stable movements with minimal volatility.

Ref.126610LN: Maximum Buyback Price of 2,296,000 yen

• - January: 2,169,000 yen
• - April: 2,069,000 yen (initial decline)
• - June: we see a recovery to 2,209,000 yen
• - December: concludes at 2,296,000 yen

This model, recognized for its classic design and dual utility, experienced a slight first-half downturn, which was effectively reclaimed in the latter half of the year.

Ref.126610LV: Maximum Buyback Price of 2,452,000 yen

• - January: 2,377,000 yen
• - April: 2,275,000 yen (soft start)
• - June: climbs to 2,391,000 yen
• - August: reaches 2,434,000 yen

With a green bezel making it stand out, Ref.126610LV combined visibility and individuality, successfully rebounding after a weak first half.

Ref.126613LN: Maximum Buyback Price of 3,055,000 yen

• - January: 2,990,000 yen
• - May: drops to 2,835,000 yen
• - June: rebounds sharply to 3,013,000 yen
• - September: peaks at 3,055,000 yen

This luxurious model featuring a black dial and yellow gold bezel caught attention for its refined appeal among high-end collectors, showing strong performance in the latter part of the year.

Ref.126613LB: Maximum Buyback Price of 3,024,000 yen

• - January: 2,892,000 yen
• - April: dips to 2,784,000 yen
• - June: rebounds to 2,981,000 yen
• - December: concludes at 2,987,000 yen

A unique model due to its sporty yet elegant design, it also recovered impressively after initial declines.

Overall, 2025 proved to be a variable year for Rolex Submariner models, with most references adjusting downward in early months before rebounding strongly toward year-end. Notably, models such as Ref.126610LV and Ref.124060 showed substantial increases, indicating that the timing of sales greatly influenced appraisal values.

On the other hand, specific references like Ref.126610LN observed steady recovery, while Ref.126613LB and Ref.126613LN displayed fluctuations within a high price range, revealing instances of instability. Thus, understanding market movements based on specific reference numbers becomes critical for potential sellers.

The factors influencing watch buyback prices include market inventory, overseas demand, currency exchange rates, accompanying items, and the physical condition of the watch. Therefore, assessing annual trends rather than just monthly prices is essential to determining the most opportune selling time.

OURO remains committed to providing up-to-date market information based on the realities of luxury watch buyback transactions in the future.

Contact Information

For media inquiries regarding this report, please reach out via this link.

Company Overview

Company Name: JUNIOR Co., Ltd.
Headquarters: 2-7-3 Ebisu Nish, Shibuya, Tokyo
Representative: Yuichiro Kanai, CEO
Established: November 1, 2020
Business Purpose: B2B transactions and overseas wholesale of luxury watches, bags, and jewelry.
Website: junior-brand.jp

OURO is a specialized buyback store for luxury brand watches. We prioritize helping you make informed decisions, offering over a decade of expertise in valuation, which comes with a commitment to not just buying at the highest price but fostering trust and assurance in the selling process. Our team is prepared to guide you through each step with thorough explanations of market trends and future potential.