#Japan #Tokyo #DEWAR'S whisky #YEBISU BREWERY #Key of the Night

Unlock the Night: A Unique Beer Experience

On October 14, 2023, a fascinating event titled 'Unlock the Night' will take place at the YEBISU BREWERY TOKYO, located in the heart of Ebisu, Tokyo. This exclusive experience marks the first anniversary of the brewery, which is renowned as the birthplace of YEBISU beer. The event is set to reveal a special collaborative beer called 'Key of the Night -Barrel aged-,' which has been matured in barrels previously used for Dewar’s Scotch whisky. This initiative is a groundbreaking project that showcases the unique blending of beer and whisky, promising attendees an unforgettable evening of taste and luxury.

Attendees at this limited-capacity event, with only 88 spots available, will have the chance to indulge in the rich flavors of this barrel-aged beer before its general release. With a ticket price of 22,000 yen, participants will not only savor the exclusive brew but will also enjoy a range of curated experiences. One highlight includes a special dialogue between Ryohta Arikazu, the Chief Experience Brewer at YEBISU, and Stephanie MacLeod, the Master Blender of Dewar’s, who will discuss the intricate craftsmanship behind their respective brands and the creative process that led to the creation of this unique beer.

In addition to the tasting, the event will feature a selection of exquisite dishes from the popular local restaurant 'Atelier LaLa,' renowned for its stylish yet casual dining atmosphere. Guests will be treated to dishes specifically designed to complement the 'Key of the Night -Barrel aged-' beer, creating a culinary pairing that enhances the overall experience.

To make the evening even more special, each participant will receive a customized Baccarat tumbler, elegantly adorned with the YEBISU logo, crafted by the historic crystal manufacturer Baccarat. This tumbler will not only serve as a vessel for the unique brew but also a cherished souvenir to take home, symbolizing the memorable experience that combines the worlds of fine beer and whisky.

Event Details

• - Date: October 14, 2023
• - Time: 6 PM to 9 PM (doors open at 5:30 PM)
• - Venue: YEBISU BREWERY TOKYO, 4-20-1 Ebisu, Shibuya-ku, Tokyo
• - Registration: Required in advance; tickets available from August 4, 2023, at 1 PM. Reservations will close once the capacity is reached.

Additionally, participants are reminded that this event is reservation-only, meaning entry will not be permitted without prior booking. Keeping in mind the limited nature of this experience, it promises to be a perfect blend of history, craftsmanship, and delightful flavors.

About the Brands

Dewar’s, established in Scotland in 1846, has earned its reputation over the last 170 years as one of the world’s favorite Scotch whiskies, known for its floral aroma and smooth taste achieved through a double aging process. The brand remains innovative and is currently mastered by Stephanie MacLeod, who has been named Master Blender of the Year for six consecutive years since 2019.

YEBISU BREWERY TOKYO serves as a hub for experiencing all things YEBISU; from its impressive brewing history to the future of beer innovation. This site not only offers insights into the brewing process but also the distinct and rich narratives that have unfolded over more than 130 years. Attendees of 'Unlock the Night' will be immersed in this heritage while creating their own stories with every sip.

For beer and whisky aficionados, this event stands as a must-attend, delivering a luxurious experience that celebrates two iconic brands joining forces. Join us in reveling in the fine tastes of dedicated craftsmanship, and make memories that will last well beyond the evening.

For more information and to make a reservation, please visit the YEBISU BREWERY TOKYO special website.