Kelley Frink Elevated to COO at Veterans United Home Loans to Enhance Operations Strategy

Kelley Frink Takes the Helm as Chief Operations Officer at Veterans United Home Loans



On June 25, 2026, Veterans United Home Loans, the leading VA purchase lender in the United States, officially announced the promotion of Kelley Frink to the role of Chief Operations Officer (COO). This strategic move is designed to expand her influence across the company's diverse operations and further enhance its commitment to helping military service members and veterans secure home financing.

Frink's journey with Veterans United began in 2013, and over the years, she has made remarkable contributions to the company, most notably as Chief Financial Officer from 2019. With a solid educational background including a master's degree in accountancy from the University of Missouri-Columbia and her status as a licensed CPA, Frink's expertise has proven instrumental in navigating the financial landscape. Her tenure has been characterized by exceptional leadership, particularly guiding the firm's financial maneuvers which culminated in securing over $26 billion in home loans in 2025 alone.

As she transitions to the COO role, Frink will not only manage daily operations but also work collaboratively across various departments. This interdepartmental approach is vital in aligning resources effectively with Veterans United’s overarching mission of facilitating veterans’ access to their hard-earned VA home loan benefits.

Nate Long, the CEO of Veterans United, expressed his full confidence in Frink’s capabilities, stating, “Kelley has been a key part of the mission to help Veterans and military families achieve the American Dream of homeownership. Her expanded role will see her responsibilities grow significantly, allowing her to view the broader landscape of Veterans United's operations and strategies.”

Beyond the traditional boundaries of operations, Frink's COO role encapsulates a vision aimed at refining company processes and enhancing operational efficiency. The expectation is that Frink will leverage her long-standing experience within Veterans United to foster innovation and lead transformative changes that resonate with the company’s commitment to service.

Her accolades also extend beyond her role within the company. Frink has been recognized for her influential work in the Columbia business community, including being named a Woman of Excellence in Finance by COMO Magazine. Additionally, she is actively involved with the Missouri Society of CPAs and serves on the board of the Food Bank for Central & Northeast Missouri, demonstrating her commitment to social responsibility and community service.

Reflecting on her new position, Frink stated, “I’m deeply proud of what this team has built and what we stand for. This role is an opportunity to serve in a broader way - and I'm committed to ensuring that Veterans and military families continue to receive the exceptional service they've earned.”

Veterans United Home Loans, headquartered in Columbia, Missouri, is a full-service national direct lender. In fiscal 2025, they closed an impressive $26 billion in loans, solidifying their position as the largest VA purchase lender according to the Department of Veterans Affairs’ lender statistics. Their mission remains clear: to empower veterans and service members to take advantage of the home loan benefits they have rightfully earned through their service.

Through the leadership of Kelley Frink as COO, Veterans United is poised to strengthen its support for the veteran community and ensure that their homeownership dreams are realized, reinforcing the company’s legacy as a pivotal ally in the housing sector.

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