#United States #Brooklyn #Vivrelle #designer accessories #The William Vale

Vivrelle and The William Vale: A Perfect Match for Fashion Enthusiasts

BROOKLYN, N.Y., Jan. 6, 2026 – In a groundbreaking partnership, Vivrelle, a unique membership club renowned for its curated collection of designer handbags, jewelry, and accessories, has joined forces with The William Vale, a luxurious hotel located in the vibrant Brooklyn neighborhood of Williamsburg. This collaboration brings a new level of sophistication and accessibility to hotel guests, ensuring they enjoy an elevated fashion experience during their stay.

Vivrelle has built its name on redefining luxury by offering members access to a shared closet of high-end fashion items, allowing them to explore the elegance of designer accessories without the hefty price tag typically associated with luxury brands. This new venture at The William Vale is set to kick off the year on a fashionable note, expanding Vivrelle’s existing partnerships with luxury resorts to deliver even more exclusive experiences.

A Curated Collection at Your Fingertips

Always aiming to enhance the guest experience, Vivrelle will establish a dedicated display in The William Vale’s lobby that showcases a rotating selection of trendy and coveted designer accessories. Whether guests are looking for chic pieces to complement their daytime explorations around Williamsburg or glamorous items to pair with an evening out at the rooftop bar, Westlight, Vivrelle provides seamless access to luxury fashion. Notably, access to these accessories is available to all guests at no extra cost, regardless of Vivrelle membership status.

“We are thrilled to collaborate with The William Vale, an iconic destination in Brooklyn that prioritizes a luxury guest experience both in its accommodations and additional offerings,” expressed Blake Geffen, Co-founder of Vivrelle. He highlighted that the curated collection ranges from understated, neutral bags perfect for daytime use to striking metallic evening clutches ideal for excursions in New York City’s vibrant nightlife. Through this partnership, Vivrelle aims to effortlessly enhance each guest’s visit, making luxury a natural part of their stay.

Enhancing the Guest Experience

The decision to partner with Vivrelle aligns perfectly with The William Vale’s focus on thoughtful design and the overall guest experience. As Managing Director William van Wassenhove noted, “This partnership allows us to extend our commitment to quality and sophistication beyond the guest room and into the fashion realm, providing our visitors with a contemporary amenity that enhances their stay.”

This collaboration marks a significant milestone in Vivrelle’s expansion within the luxury hospitality sector. By making designer accessories more accessible to travelers, Vivrelle continues to fulfill its mission of transforming how luxury is experienced in everyday life.

About Vivrelle

Founded in September 2018 by newlyweds Blake and Wayne Geffen, Vivrelle stands out as a pioneering membership club that offers fans of fashion the chance to utilize a shared closet filled with high-demand designer handbags, jewelry, and diamonds for a monthly membership fee. Vivrelle offers a unique take on luxury by enabling members to borrow items without a mandatory return date. Additionally, members have the option to purchase items they fall in love with at exclusive discounted prices. This new approach to luxury offers members a chance to enjoy fashion flexibly and enjoyably, transforming the traditional retail experience.

About The William Vale

The William Vale is not just a hotel; it's a statement of urban sophistication blended with personalized hospitality. The architecturally stunning establishment boasts 183 guest rooms and suites, each featuring private balconies that afford breathtaking views of the Manhattan skyline and Brooklyn’s lively environment. Guests can indulge in a multitude of experiences, including an award-winning Southern Italian restaurant named Leuca, curated by the renowned Chef Andrew Carmellini and the NoHo Hospitality Group. The hotel is also home to Westlight, a stunning rooftop bar, and Vale Park, an expansive outdoor space, demonstrating its commitment to both luxury and the vibrant essence of Williamsburg. With seasonal luxury programming and wellness experiences, The William Vale ensures that every guest enjoys an exceptional stay.

Celebrating the fusion of luxury, style, and innovation, this partnership between Vivrelle and The William Vale will undoubtedly create unforgettable experiences for all guests stepping into this iconic Brooklyn destination.