HOCUS POCUS Unveils Summer Delight with ‘Mochi Peach’ Doughnut

A Summer Treat: The ‘Mochi Peach’ Doughnut at HOCUS POCUS

As the summer season approaches, HOCUS POCUS, a unique doughnut laboratory located in Chiyoda, Tokyo, has announced an exciting new menu lineup beginning in June. Leading the charge is the innovative ‘Mochi Peach’ doughnut, designed to perfectly encapsulate the essence of summer with its delightful chewy texture and refreshing peach flavor. This specialty item is exclusively available for dine-in, allowing customers to savor its coolness in the most enjoyable way.

The ‘Mochi Peach’: A Chewy Delight

The ‘Mochi Peach’ doughnut features a unique, stretchy, and chewy dough that sets it apart from traditional offerings. Combining the natural sweetness of ripe peaches with a luscious peach sauce enhances the overall flavor profile. Served cold, this doughnut provides a delightful entry into HOCUS POCUS's innovative culinary approach. Since the refreshing texture and flavor are best experienced immediately, takeout is not available for this special dish.

Each bite of the ‘Mochi Peach’ doughnut is enhanced by a peach-scented buttercream whipped topping, offering a luxurious and exciting treat designed for sharing with friends and family in the cozy ambiance of the café.

Seasonal Specials: A Refreshing Menu

In addition to the ‘Mochi Peach’, HOCUS POCUS will debut an array of seasonal delights that will grace the eat-in menu throughout June. Included are unique offerings such as the ‘Espresso and Chestnut’ Shaved Ice, a limited edition dessert available only at the Nagatacho location. Crafted from freshly brewed espresso combined with cream, this dessert is garnished with sweet chestnuts and caramelized pecans, delivering a rich and aromatic summertime treat.

Another highlight is the ‘An Butter Rose’ doughnut, featuring a classic sweet red bean and butter filling, complemented by the elegant fragrance of rose. The ‘Pear’ doughnut offers a distinctively rich aroma of ripe pears, promising a delightful sensory experience with every bite.

Celebrating Fashion: HOCUS POCUS x reoa

Furthermore, from May 28 to 30, HOCUS POCUS will host a special event featuring the launch of the first pop-up store of the fashion brand ‘reoa’. This collaboration brings forth three exclusive doughnut creations that embody the essence of the reoa brand.

- Blueberry Chocolate (¥610): A moist doughnut topped with rich chocolate and tangy blueberries, enhanced by a refreshing hint of dill, embodying adult sophistication. (Nagatacho location only)
- Strawberry (Yumineko) (¥610): A fluffy steamed doughnut infused with fragrant strawberry tea, glazed with sweet white chocolate for a cute yet stylish confection. (Nagatacho location only)
- French Cruller Kiwi (¥700): A delightful cruller featuring fresh kiwi and crunchy macadamia nuts, finished with a creamy butter whipped topping. (Omotesando location only)

These pop-up exclusives celebrate the intersection of fashion and gastronomy, ensuring that attendees can enjoy creative flavors unlike any other. Note that these special items will not be available after the event.

About HOCUS POCUS

HOCUS POCUS is more than just a doughnut shop; it serves as a laboratory for culinary innovation where the fun and magic of sweets come to life. The café challenges traditional doughnut norms by offering a diverse range of doughnuts cooked through various methods including frying, baking, and steaming. Passionate about quality ingredients, HOCUS POCUS aims to create not just treats but delightful experiences for all ages.

Visit HOCUS POCUS

For a moment of sweet enchantment in your daily life, come to HOCUS POCUS, with two convenient locations in Tokyo:

- Nagatacho: Located within the green, serene entrance of the Nagatacho GRID building, just a 2-minute walk from the subway.
- Omotesando: Nestled along Cat Street, this location boasts an open terrace to enjoy doughnuts and coffee while soaking in the atmosphere.

Enjoy a delightful culinary journey at HOCUS POCUS, where every sweet moment is crafted to make a magical memory. For more updates and to explore our daily offerings, follow us on Instagram: HOCUS POCUS Instagram.