Plusgrade and ALL Accor Team Up to Enhance Loyalty Points Exchange for Members

Plusgrade Partners with ALL Accor for Enhanced Loyalty Exchanges

In an exciting development for members of ALL Accor's loyalty program, Plusgrade, a leader in auxiliary revenue solutions within the travel sector, has announced a strategic partnership aimed at revolutionizing how loyalty points can be utilized. This collaboration officially launched on June 10, 2025, allowing members greater versatility and opportunities to convert loyalty points from various supported programs into Accor’s Reward points.

Transforming Loyalty with Greater Value

ALL Accor is committed to improving user experiences by offering more choices for its members. Through this partnership with Plusgrade and its innovative exchange platform, ALL Accor members can now convert points from participating programs including Bilt, Capital One, and Citi. This advancement caters to a growing demand for flexibility among loyalty program participants, creating a more engaging and fulfilling user experience.

Ken Harris, the Founder and CEO of Plusgrade, expressed the importance of this development, stating, "Providing loyalty members with varied options to redeem rewards enhances their overall program value. We are devoted to maximizing the benefits for travelers while simultaneously driving ancillary revenue for our partners. By collaborating with Accor, we aim to present an expansive array of choices to ALL Accor members." The partnership aligns perfectly with the modern demands of loyalty program participants who seek flexibility and simplicity in how they manage their rewards.

Enhancing Member Experience Globally

The enhanced loyalty exchange feature not only improves how ALL Accor members can utilize their points domestically but also sets a precedent globally. With more than 45 hotel brands and over 110 partners within its global network, ALL Accor is redefining the essence of member rewards. They emphasize transparency and reliability, ensuring that users can easily comprehend the value of their points through a straightforward and unchanged points scale.

Mehdi Hemici, Chief Loyalty and E-commerce Officer at Accor, reiterated the significance of this partnership, noting, "This collaboration with Points reflects a significant milestone for ALL Accor. Our members desire memorable experiences rather than simple discounts. By leveraging Plusgrade's innovative technology alongside our brand’s strength, we are creating distinctive ways to recognize and reward our members, while simultaneously extending value across various industries and locations."

A Dedication to Continuous Innovation

The partnership between Plusgrade and ALL Accor represents a collective commitment to innovate and elevate loyalty solutions focused on member engagement and revenue growth. Integrating Plusgrade’s expertise in loyalty commerce and exchange solutions, the partnership is steering the future of customer rewards and their experiences.

Since its inception in 2009, Plusgrade has been at the forefront of creating impactful revenue streams for the travel industry. Currently trusted by over 250 companies across sectors such as hospitality, cruise, and passenger rail, Plusgrade has generated billions in revenue opportunities while enhancing customer journeys.

About Plusgrade

Plusgrade is recognized globally for its roster of leading solutions directed towards generating ancillary revenue within various sectors of travel. With its operational headquarters located in Montreal and offices worldwide, Plusgrade is positioned as a powerhouse in auxiliary revenue solutions, dedicated to creating enhanced travel experiences for its partners' guests and passengers.

About ALL Accor

The ALL Accor program is an innovative web and app-based loyalty platform reflecting Accor's commitment to enriching customer experiences throughout their journey with the brand. Offering a vast selection of stays across well-known hotel brands, ALL Accor ensures that its members can access remarkable rewards, experiences, and events, displaying an unwavering commitment to the loyal clientele.

This new initiative eagerly anticipates to redefine the landscape of loyalty rewards in the travel industry, driving satisfaction and engagement for ALL Accor members worldwide. As travel continues to evolve, partnerships like that of Plusgrade and ALL Accor will lead the way in enhancing service and experiences for loyalty program members.