#Japan #Tokyo #digital advertising #Intersect #VariFlight

Intersect and VariFlight: A New Era in Inbound Advertising

Intersect Communications Co., Ltd., headquartered in Chiyoda, Tokyo, has announced a groundbreaking initiative by partnering with FeiYou Technology Co., Ltd. to utilize the renowned flight tracking app, VariFlight, in its efforts to attract Chinese tourists to Japan. This partnership will allow Intersect to serve as the exclusive sales agent for VariFlight in the Japanese market, with plans to launch their services in spring 2026.

Understanding VariFlight

Launched back in 2005 and widely accessible to the public from 2011, the VariFlight app is known for providing precise aviation information and flight data services. Backed by partnerships with China's Civil Aviation Administration, airlines, and airport authorities, the app offers real-time tracking of nearly 100% of domestic flights in China and around 94% of global flights, making it a go-to app for both business travelers and tourists alike.

The app boasts over 300 million downloads and engages 45 million active users monthly, making it a powerhouse in the flight information sector in China. Its features include real-time flight tracking, immediate updates on delays and cancellations, and AI-powered delay predictions that enhance the travel experience significantly.

Unique Features of VariFlight

The VariFlight app isn't merely a tool to ascertain flight statuses; it encompasses a variety of functions that cater to users' needs before and after their flights:

1. Real-time Flight Tracking and Notifications: With updates provided in seconds, users are notified about departure, arrival, delays, cancellations, and gate changes.
2. AI-Powered Delay Predictions: By analyzing past operation data and current airport conditions, this feature predicts the probability of delays and expected wait times, thereby improving travel planning.
3. Comprehensive Airport Information: Users can conveniently access information regarding flight schedules, crowd levels, weather, and terminal details.
4. Automated Flight History Storage: The app automatically records users' flight history, including routes, frequency of travel, and classes of service used.
5. Integration with Other Travel Services: VariFlight is designed to connect smoothly with services such as flight booking, online check-in, and arrangements for ground transportation, hotels, etc.

This unique ability for continuous data accumulation makes VariFlight not just a flight tracker, but a comprehensive platform for airline passengers.

Marketing Opportunities with VariFlight

Intersect's collaboration will harness the app’s data to create effective marketing campaigns targeted specifically at Chinese visitors:

• - Timing-Optimized Advertising: Ads can be tailored based on users’ travel itinerary, ensuring that messages reach travelers when they arrive at Japanese airports.
• - Segment-Specific Outreach: Utilizing past travel frequency and class of service, advertisements can be targeted at travelers with prior experience visiting Japan or those accustomed to flying.
• - Interaction at Critical Moments: VariFlight captures the moments when travelers are checking flight statuses or planning post-arrival transport, thus positioning ads at moments of need rather than random intervals like social media advertising.

Advantages Over Competitors

While several services offer flight position tracking, VariFlight stands out due to its strong data partnership with aviation authorities in China, a user interface optimized for Chinese speakers, and comprehensive service coverage. The app’s competitive edge lies in its extensive database, delay prediction capabilities, and rich user behavior insights.

Moreover, the collaboration between VariFlight and online travel agencies (OTAs) creates a synergistic effect, providing complementing functionalities that cover users’ needs before and after the booking phase.

Intersect Communications: Strategic Positioning

As the exclusive agent for VariFlight in Japan, Intersect Communication's role includes consulting and managing ad placement, thereby making it a pivotal player in this innovation-driven advertising landscape.

For companies and local governments interested in leveraging the VariFlight platform for ad placements, Intersect encourages inquiries regarding potential advertising collaborations. An online seminar discussing targeting and application examples is also in the pipeline, promising insightful details once finalized.

About Intersect Communications

Founded in November 2000, Intersect Communications focuses on overseas promotions, inbound tourism strategies in Japan, and leveraging technologies such as digital advertising and e-commerce. The company operates from its head office in Chiyoda, Tokyo, and has expanded significantly, employing around 1,000 individuals.

For inquiries related to advertisements and campaigns, interested parties can contact Intersect Communications’ overseas advertising promotion group via their designated phone line or website.

In conclusion, Intersect's initiative to use VariFlight is a vital step towards effectively targeting Chinese tourists, optimizing marketing efforts through data-driven strategies tailored for this demographic.

For more information about their services, please visit Intersect Communications.