#Japan #Tokyo #One Breath #Bub #Sperio Johoku

ONE BREATH and Sperio Johoku Join Forces for 2026 Season

The sports beauty brand ONE BREATH, operated by BUB Co., Ltd., has officially signed a sponsorship agreement with the amateur soccer club Sperio Johoku, which is part of the Tokyo Social League, for the upcoming 2026 season. Headquartered in Shibuya, Tokyo, BUB is led by CEO Keiki Umezawa, who is dedicated to promoting effective skin care solutions tailored for athletes.

Establishing a New Perspective: Sports × Beauty

Sperio Johoku is run by ASSIST Co., Ltd., a company focused on supporting the careers of everyone involved in sports. Recognizing that athletes endure rigorous conditions, such as outdoor play under the sun, exposure to UV rays, and perspiration, ONE BREATH aims to bridge the gap between sports and beauty.

The core message of ONE BREATH is that “Breathing is, the energy of beauty.” By designing products that can withstand physical activities and sweat, the brand redefines beauty not merely as outward appearance but as an essential condition for athletes.

Addressing the Overlooked Aspect of Athletic Care

While aspects of physical strength, nutrition, and mental health are often touted in the athletic community, skin care has not received the same level of attention. ONE BREATH's products, which are formulated to provide comfort during rigorous workouts, embody the philosophy that proper breath sustains overall well-being—physically and mentally—and enhances athletes’ performance.

Creating New Industry Connections

The relationship between the sports and beauty industries has seen little collaboration despite both sectors experiencing notable growth. ONE BREATH’s sponsorship is set to:

• - Enhance athlete self-branding
• - Expand career opportunities post-competition
• - Increase awareness of conditioning among younger generations

Managing one's self, along with perseverance, gained from sports can become valuable assets within the beauty industry. This sponsorship is more than corporate support; it represents a pioneering model for integrating sports and beauty into a sustainable talent cycle.

Maximizing the Value of Sports

ASSIST Co., Ltd. strives to nurture talents who can contribute to society after their sporting careers, regardless of their professional level. The qualities of “effort,” “perseverance,” and “self-management” are significant assets that extend beyond the playing field.

The agreement between ONE BREATH and Sperio Johoku is a significant step toward ensuring the value of sports transcends performance, facilitating the transition to future careers. This collaboration is set to:

• - Support athletes in maintaining cleanliness and personal branding
• - Create new career intersections within sports and beauty
• - Share joint initiatives through localized events

Looking Ahead: Future Developments

Throughout the 2026 season, the partnership will include:

• - Brand visibility at game venues
• - Skin care support for players
• - Joint marketing through social media

As ONE BREATH continues to evolve, it remains committed to empowering individuals pursuing challenges from the standpoint of “conditioning.”

Company Profiles

ONE BREATH (BUB Co., Ltd.)

• - Company Name: BUB Co., Ltd.
• - CEO: Keiki Umezawa
• - Location: UN Park Building 3F, 1-19-6 Ebisu Nishi, Shibuya, Tokyo
• - Official Website: thebub.co.jp

Sperio Johoku (ASSIST Co., Ltd.)

• - Company Name: ASSIST Co., Ltd.
• - CEO: Yuki Otsu
• - Location: Commit Ginza Building 4F, 1-7-16 Ginza, Chuo, Tokyo
• - Official Website: assist-sports.com

For Inquiries:

• - BUB Public Relations
• - Email: [email protected]
• - Phone: 03-6820-6205