#Japan #Tokyo #BLUE BLUE JAPAN #Toranifuji #Reversible Jacket

Embrace Artistry with the New Toranifuji Reversible Souvenir Jacket

The legendary brand, BLUE BLUE JAPAN, has unveiled its latest masterpiece, the "Toranifuji Reversible Souvenir Jacket," which will be available for pre-order from September 9, 2025, at their flagship stores and SEILIN ONLINE SHOP. This jacket showcases the rich tradition of souvenir jackets that originated from the U.S. Navy bases in Yokosuka after World War II, evolving into a fashion staple that embodies cultural storytelling through intricate embroidery.

A Cultural Reflection

The Toranifuji jacket uniquely captures the essence of Japanese culture through its striking designs. It features motifs that include a tiger and Mount Fuji from the brand's archives, along with the addition of the upcoming zodiac animal for 2025, the snake. This selection not only exudes good fortune but also reflects the artistic versatility that BLUE BLUE JAPAN is renowned for. The detailed embroidery on both sides illustrates the brand's dedication to craftsmanship, rendering each side of the jacket a statement piece.

Exceptional Materials and Craftsmanship

Crafted from sumptuous black velvet and flight jacket satin with luxurious padding, the jacket does not merely serve as a clothing item; it is an experience. The outer side is made from heavy velvet that is meticulously produced in Fukui Prefecture—a region known for its superior textile manufacturing. This creates a rich, deep color and a plush texture that is thoroughly inviting. On the reverse, the satin has thermal insulation, offering a comfortable fit and warmth during cooler months.

The careful embroidery is a harmonious blend of the traditional and modern, giving it a remarkable presence in your wardrobe. Whether you're donning this jacket for a casual outing or a more dressed-up occasion, it promises to enrich your entire ensemble.

Additional Products

Alongside the jacket, BLUE BLUE JAPAN is also releasing the "Toranifuji Quilted Mail Bag" priced at ¥25,300. This bag, crafted from the same flight jacket satin, offers a soft, lightweight design. Its front features a curated embroidery of the tiger, Mount Fuji, and the snake, making it a stylish accessory for any daily wear.

Product Information

• - Toranifuji Reversible Souvenir Jacket - ¥93,500 (tax included) / BLACK / Sizes S, M, L, XL
• - Toranifuji Quilted Mail Bag - ¥25,300 (tax included) / BLACK / ONE SIZE

Reservation Details

Reservations start on September 9, 2025, and continue until the designated quantity is sold out. The in-store sales are anticipated to launch by late September.

For more details, visit SEILIN ONLINE SHOP here.

Availability

Locations where you can find these products include:

• - SEILIN ONLINE SHOP
• - OKURA
• - BLUE BLUE HAKATA (Bag Only)
• - BLUE BLUE KOKURA (Bag Only)
• - BLUE BLUE NAGOYA (Bag Only)
• - BLUE BLUE KYOTO
• - BLUE BLUE JAPAN (Narita International Airport, Terminal 1)
• - BLUE BLUE GIFU (Bag Only)
• - Seirin-do (Fukuoka Airport International Terminal)

The BLUE BLUE JAPAN Philosophy

BLUE BLUE JAPAN originates from an ethos of warmth and craftsmanship, emphasizing the importance of high-quality, handmade products. Utilizing traditional Japanese indigo dyeing techniques, their creations reflect the beauty of changing seasons through their selection of colors and materials, proudly embodying the "MADE IN JAPAN" label.

Stay Connected

For the latest updates, visit the official BLUE BLUE JAPAN website and follow their journey on Instagram.

For press inquiries, please contact:

e-mail: [email protected]

Explore the intricate balance of culture and fashion with our latest collection. Experience craftsmanship like never before.