Harley-Davidson Welcomes Two New Independent Directors to Its Board

Harley-Davidson Enhances Leadership with New Board Appointments

In an exciting development for Harley-Davidson, Inc., the iconic motorcycle manufacturer announced the appointment of two new independent directors, Daniel Nova and Matt Reintjes, effective September 15, 2025. This decision is set to invigorate the company’s leadership team as it navigates the future of the motorcycle industry.

Daniel Nova, who serves as a General Partner at Highland Capital Partners, brings a wealth of experience in venture capital and corporate governance. His impressive track record includes advising companies during critical growth phases, making him a vital addition to the Harley-Davidson Board. Nova's expertise spans various fields, including commercial strategy and product development, which will be advantageous as Harley-Davidson seeks to enhance its market presence.

Matt Reintjes, the President and CEO of YETI Holdings, Inc., also joins the board with significant experience in leading premium brands. Since 2015, Reintjes has transformed YETI into a global leader in the outdoor equipment sector. His background in operational excellence and product innovation will be instrumental in helping Harley-Davidson maintain its competitive edge.

Troy Alstead, the Presiding Director, expressed enthusiasm about the new appointments, stating, “Daniel and Matt distinguished themselves during our search with their broad business expertise. These skills are invaluable to Harley-Davidson, especially as we prepare to welcome Artie Starrs as our new CEO later this year.” Alstead emphasized that both Nova and Reintjes have the capabilities to support Harley-Davidson's strategic vision and drive the company towards growth.

Contributions to the Board

Nova and Reintjes are set to join a rejuvenated board that has seen four new independent directors appointed in the last three years. This restructuring follows the retirement of directors Sara Levinson and Norman Thomas Linebarger, who both stepped down in September 2025. Alstead thanked them for their commitment and contribution to the company, highlighting their roles in guiding Harley-Davidson through meaningful challenges.

Nova's background includes serving on the boards of public companies like thredUP and Eversource Energy, where he gained valuable insights into corporate governance. His enthusiasm for Harley-Davidson is evident, as he stated, “I am honored to join the Harley-Davidson board. I look forward to working with the board to continue building on the company's storied legacy and advancing its transformation.”

Reintjes echoed this sentiment, recognizing Harley-Davidson’s rich heritage. “Since 1903, the iconic Harley-Davidson brand has represented a sense of freedom and the adventurous spirit of our riders. I am excited to extend Harley-Davidson's cultural legacy and deliver further value for our stakeholders.”

The Future of Harley-Davidson

As Harley-Davidson prepares for its next chapter, the addition of Nova and Reintjes signals a clear commitment to navigating the evolving landscape of the motorcycle industry. In addition to their individual lives, both directors will contribute to the execution of the company's strategic objectives aimed at maintaining Harley-Davidson's prestigious status as a leading motorcycle brand.

The Board is keen on leaning into innovative strategies and capitalizing on market trends to cultivate an even deeper connection with its customers. With its focus on building a strong future, Harley-Davidson is not only preserving its legacy but also forming a foundation for sustainable growth in a competitive market.

Harley-Davidson continues to stand as a symbol of freedom and adventure, making it a brand with a purpose beyond merely manufacturing motorcycles. As it integrates these new directors into its leadership framework, the company's mission to connect with riders through exceptional products and experiences remains steadfast. The motorcycle giant looks to harness the strengths of its directors to elevate its vision and drive forward into a new era, dedicated to presiding over an evolving motorcycle culture.

For more information about Harley-Davidson's latest initiatives and developments, visit harley-davidson.com and learn how the brand is continuously redefining the essence of motorcycle riding.